This program can be completed in its entirety at Kent State Stark.
Stark Contact
Prof. Don Thacker
Senior Lecturer
Marketing & Entrepreneurship
442 Main Hall
330-244-3442
dthacker@kent.edu
This program can be completed in its entirety at Kent State Stark.
Prof. Don Thacker
Senior Lecturer
Marketing & Entrepreneurship
442 Main Hall
330-244-3442
dthacker@kent.edu
The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.
The program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. Typically, a traditional lecture format is used by instructors in this program.
Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.
The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.
First-Year Students on the Kent Campus: First-year admission policy on the Kent Campus is selective. Admission decisions are based upon cumulative grade point average, strength of high school college preparatory curriculum and grade trends. Students not admissible to the Kent Campus may be administratively referred to one of the seven regional campuses to begin their college coursework. For more information, visit the admissions website for first-year students.
First-Year Students on the Regional Campuses: First-year admission to Kent State’s campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, is open to anyone with a high school diploma or its equivalent. For more information on admissions, contact the Regional Campuses admissions offices.
International Students: All international students must provide proof of English language proficiency unless they meet specific exceptions. For more information, visit the admissions website for international students.
Transfer Students: Students who have attended any other educational institution after graduating from high school must apply as undergraduate transfer students. For more information, visit the admissions website for transfer students.
Former Students: Former Kent State students or graduates who have not attended another college or university since Kent State may complete the reenrollment or reinstatement form on the University Registrar’s website.
Admission policies for undergraduate students may be found in the University Catalog.
Some programs may require that students meet certain requirements before progressing through the program. For programs with progression requirements, the information is shown on the Coursework tab.
Transfer Student: A minimum 2.000 overall GPA is required for admission into this major. Students who have previously attended Kent State and have completed (or the equivalent of) COMM 15000, ENG 21011, MATH 11010 and MKTG 25010 must have earned a minimum C grade in the courses.
Graduates of this program will be able to:
Students earning a B.B.A. degree in Ambassador Crawford College of Business and Entrepreneurship are expected to have the following:
Code | Title | Credit Hours |
---|---|---|
Major Requirements (courses count in major GPA) | ||
MKTG 35030 | MARKETING APPLICATIONS (min C grade) 1,2 | 3 |
MKTG 35035 | CONSUMER BEHAVIOR 2 | 3 |
MKTG 35050 | MARKETING RESEARCH 2 | 3 |
MKTG 45046 | PROFESSIONAL SELLING | 3 |
MKTG 45084 | MARKETING POLICIES AND STRATEGIES (ELR) (WIC) (min C grade) | 3 |
Major Selected Courses, choose from the following: | 9 | |
ENTR 27056 | INTRODUCTION TO ENTREPRENEURSHIP | |
MKTG 35056 | SOCIAL MEDIA MARKETING | |
MKTG 45045 | ADVERTISING AND PROMOTION MANAGEMENT | |
MKTG 45047 | ADVANCED PROFESSIONAL SELLING | |
MKTG 45049 | SALES FORCE LEADERSHIP | |
MKTG 45051 | DIGITAL MARKETING | |
MKTG 45060 | INTERNATIONAL MARKETING | |
MKTG 45082 | SERVICES MARKETING | |
MKTG 45091 | MARKETING SEMINAR | |
MKTG 45095 | SPECIAL TOPICS IN MARKETING | |
MKTG 45096 | INDIVIDUAL INVESTIGATION IN MARKETING | |
MKTG 45189 | INTERNATIONAL EXPERIENCE IN MARKETING (ELR) | |
MKTG 45192 | SALES INTERNSHIP (ELR) 3 | |
or MKTG 45292 | MARKETING INTERNSHIP (ELR) | |
Additional Requirements (courses do not count in major GPA) | ||
ACCT 23020 | INTRODUCTION TO FINANCIAL ACCOUNTING | 3 |
ACCT 23021 | INTRODUCTION TO MANAGERIAL ACCOUNTING | 3 |
BA 24056 | BUSINESS ANALYTICS I 6 | 3 |
BA 34060 | OPERATIONS MANAGEMENT | 3 |
BA 34156 | BUSINESS ANALYTICS II | 3 |
or MKTG 35061 | MARKETING ANALYTICS | |
BUS 10123 | EXPLORING BUSINESS 4 | 3 |
BUS 30062 | ADVANCED PROFESSIONAL DEVELOPMENT | 3 |
CIS 24053 | INTRODUCTION TO COMPUTER APPLICATIONS | 3 |
COMM 15000 | INTRODUCTION TO HUMAN COMMUNICATION (KADL) (min C grade) | 3 |
ECON 22060 | PRINCIPLES OF MICROECONOMICS (KSS) | 3 |
ECON 22061 | PRINCIPLES OF MACROECONOMICS (KSS) | 3 |
FIN 26074 | LEGAL ENVIRONMENT OF BUSINESS | 3 |
FIN 36053 | BUSINESS FINANCE | 3 |
MATH 11010 | ALGEBRA FOR CALCULUS (KMCR) (min C grade) | 3 |
MATH 11012 | INTUITIVE CALCULUS (KMCR) 5 | 3-5 |
or MATH 12002 | ANALYTIC GEOMETRY AND CALCULUS I (KMCR) | |
MGMT 24163 | PRINCIPLES OF MANAGEMENT | 3 |
MGMT 44285 | INTEGRATED BUSINESS POLICY AND STRATEGY | 3 |
MKTG 25010 | PRINCIPLES OF MARKETING (min C grade) | 3 |
UC 10001 | FLASHES 101 | 1 |
UC 10162 | INTRODUCTION TO PROFESSIONAL DEVELOPMENT | 1 |
Kent Core Composition 7 | 6 | |
Kent Core Humanities and Fine Arts (minimum one course from each) | 9 | |
Kent Core Social Sciences (must be from two disciplines) | 3 | |
Kent Core Basic Sciences (must include one laboratory) | 6-7 | |
General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours) 8 | 16 | |
Minimum Total Credit Hours: | 120 |
Students must take MKTG 35030 as the first course in the major and earn a minimum C grade to continue in the major. MKTG 35030 may be taken concurrently with MKTG 35035 or MKTG 35050. Should students earn below a minimum C grade in MKTG 35030, they are required to repeat the course, with a maximum of three repeats.
Students who change their major from managerial marketing to marketing, may use MMTG 35011 in place of MKTG 35030, MMTG 35021 in place of MKTG 35050 and MMTG 45023 in place of MKTG 35035.
Students may take either MKTG 45192 or MKTG 45292 to serve as a major elective but not both.
A student changing to a program in the college, transferring, or incoming students with college credits may be waived out of BUS 10123 if:
Students can take MATH 10051 or PHIL 21002 in place of MATH 11012 or MATH 12002. Taking MATH 10051 or PHIL 21002 will not replace a low grade in either MATH 11012 or MATH 12002. Students are required to take MATH 11012 or MATH 12002 if they change their major to, or want to double major in, Economics or Finance and/or intend to declare a minor in Data Analytics. Students who intend to enroll in certain graduate programs and/or are working toward Phi Beta Kappa status are highly encouraged to take MATH 11012 or MATH 12002.
Students who have taken MATH 10041 for another program may use it as a substitute for BA 24056.
Minimum C grade is required in ENG 21011 or HONR 20197.
Students may take or use any course at any level as long as the minimum 39-credit-hours requirement for upper-division courses is satisfied for graduation with a B.B.A. Exceptions: Maximum 4 credit hours of Physical Activity, Wellness and Sport (PWS) courses may be counted toward the 120 total credit hours or 39-upper-division-credit-hour graduation requirement. General elective courses may be selected from any area and at any level provided students do not go over the PWS restriction and they satisfy the 39 credit hour upper-division requirements. A minor (business or non-business) is encouraged. Any other exceptions must be approved by the assistant dean.
Minimum Major GPA | Minimum Overall GPA |
---|---|
2.000 | 2.000 |
This roadmap is a recommended semester-by-semester plan of study for this major. However, courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.
Semester One | Credits | ||
---|---|---|---|
BUS 10123 | EXPLORING BUSINESS | 3 | |
COMM 15000 | INTRODUCTION TO HUMAN COMMUNICATION (KADL) | 3 | |
MATH 11010 | ALGEBRA FOR CALCULUS (KMCR) | 3 | |
UC 10001 | FLASHES 101 | 1 | |
Kent Core Requirement | 3 | ||
Kent Core Requirement | 3 | ||
Credit Hours | 16 | ||
Semester Two | |||
CIS 24053 | INTRODUCTION TO COMPUTER APPLICATIONS | 3 | |
ECON 22060 | PRINCIPLES OF MICROECONOMICS (KSS) | 3 | |
MATH 11012 or MATH 12002 | INTUITIVE CALCULUS (KMCR) or ANALYTIC GEOMETRY AND CALCULUS I (KMCR) | 3-5 | |
UC 10162 | INTRODUCTION TO PROFESSIONAL DEVELOPMENT | 1 | |
Kent Core Requirement | 3 | ||
Kent Core Requirement | 3 | ||
Credit Hours | 16 | ||
Semester Three | |||
ACCT 23020 | INTRODUCTION TO FINANCIAL ACCOUNTING | 3 | |
ECON 22061 | PRINCIPLES OF MACROECONOMICS (KSS) | 3 | |
FIN 26074 | LEGAL ENVIRONMENT OF BUSINESS | 3 | |
MGMT 24163 | PRINCIPLES OF MANAGEMENT | 3 | |
Kent Core Requirement | 3 | ||
Credit Hours | 15 | ||
Semester Four | |||
ACCT 23021 | INTRODUCTION TO MANAGERIAL ACCOUNTING | 3 | |
BA 24056 | BUSINESS ANALYTICS I | 3 | |
BUS 30062 | ADVANCED PROFESSIONAL DEVELOPMENT | 3 | |
! | MKTG 25010 | PRINCIPLES OF MARKETING | 3 |
Kent Core Requirement | 3 | ||
Credit Hours | 15 | ||
Semester Five | |||
Required for progression in the major: Minimum 2.000 overall GPA, minimum C grade in COMM 15000, ENG 21011, MATH 11010 and MKTG 25010. | |||
BA 34060 | OPERATIONS MANAGEMENT | 3 | |
! | MKTG 35030 | MARKETING APPLICATIONS | 3 |
MKTG 35035 | CONSUMER BEHAVIOR | 3 | |
MKTG 35050 | MARKETING RESEARCH | 3 | |
Kent Core Requirement | 3 | ||
Credit Hours | 15 | ||
Semester Six | |||
Required: minimum overall 2.000 GPA | |||
BA 34156 or MKTG 35061 | BUSINESS ANALYTICS II or MARKETING ANALYTICS | 3 | |
FIN 36053 | BUSINESS FINANCE | 3 | |
! | Major Elective | 3 | |
Kent Core Requirement | 3 | ||
General Elective | 3 | ||
Credit Hours | 15 | ||
Semester Seven | |||
Required: minimum overall 2.000 GPA | |||
MKTG 45046 | PROFESSIONAL SELLING | 3 | |
! | Major Elective | 3 | |
General Electives | 9 | ||
Credit Hours | 15 | ||
Semester Eight | |||
Required: minimum overall 2.000 GPA and completion of The Assurance of Learning Assessment given in MGMT 44285 | |||
MGMT 44285 | INTEGRATED BUSINESS POLICY AND STRATEGY | 3 | |
MKTG 45084 | MARKETING POLICIES AND STRATEGIES (ELR) (WIC) | 3 | |
Major Elective | 3 | ||
General Electives | 4 | ||
Credit Hours | 13 | ||
Minimum Total Credit Hours: | 120 |
AACSB, International - The Association to Advance Collegiate Schools of Business
-1.1%
decline
28,600
number of jobs
$133,460
potential earnings
14.3%
much faster than the average
100,600
number of jobs
$59,610
potential earnings
17.7%
much faster than the average
738,100
number of jobs
$65,810
potential earnings
6.7%
faster than the average
286,300
number of jobs
$142,170
potential earnings
3.5%
about as fast as the average
433,800
number of jobs
$132,290
potential earnings
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