Haithem Zourrig, Ph.D., Marketing and Entrepreneurship, Kent State Stark, presented “A Value-based Pricing Simulation Game for Entrepreneurship and Business Students” at the 45th Association of Collegiate Marketing Educators (ACME) conference in Albuquerque, New Mexico, on March 7, 2018.
Dr. Zourrig, an assistant professor in the Department of Marketing and Entrepreneurship at Kent State Stark, also received the AxcessCapon Teaching Innovation Award, discerned by the Association of Collegiate Marketing Educators (ACME) conference from March 7-10, 2018, Albuquerque, New Mexico. The innovation consists of a “Value-based Pricing Simulation Game” designed to teach pricing to entrepreneurship and business students.
Web link: http://www.fbdonline.org/Documents/FBD%20Program%20Final.pdf