Course Name: MKTG 35056 Social Media Marketing

Description:  This course aims to provide students with a comprehensive understanding of social media marketing, specifically focusing on luxury French brands within the fashion, design, and retail apparel industries. Students will explore topics such as developing content and brand presence on social media, strategies for increasing audience engagement and interactions, and creating effective campaigns, among others.

Credit Hours: 3

Prerequisites: MKTG 25010; and minimum GPA 2.000; and junior standing.