Checklist for Social Media Accessibility & Compliance
For your social media platforms, adhere to these inclusion items and considerations, as relevant.
IMAGES & GRAPHICS:
- Add alt text for every image with concise, descriptive language.
- Include image descriptions in captions if alt text is unavailable (ex: Instagram Stories)
VIDEO CONTENT:
- Provide accurate, synchronized captions for all spoken content.
- Offer full transcripts when possible.
- Add audio descriptions for important visual elements.
- Avoid flashing or strobing effects.
TEXT & COPY:
- Use clear, plain language.
- Avoid ALL CAPS for long sentences.
- Use CamelCase for hashtags (e.g., #KentState; #GoFlashes).
- Use emojis sparingly and place at the end of sentences.
- If posting about an event, include 5w’s (who, what, when, where & why)
LINKS & TAGS:
- Use descriptive link text instead of “Click Here” (ex: “Find Financial Aid Updates”; “Read the latest Kent State Today stories”)
- Place account tags at the end of posts where possible.
- Avoid link shorteners that obscure the destination URL
COLOR, CONTRAST AND DESIGN
- Maintain a minimum of 4:5:1 contrast ratio for normal text; 3:1 for large text
- Avoid using color alone to convey meaning
- Ensure text over images have sufficient contrast or overlay.
GIFs, MEMES AND MOTION
- Include alt text or descriptions for GIFs and memes
- Avoid flashing or looping content that could cause discomfort or
- Keep motion brief (under 5 seconds)
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