BUILDING SOCIAL MEDIA CAMPAIGNS
It is time to put into action what you have learned in the first two workshops into an advanced guided social media project. In the final workshop in the series, students will learn how to enhance brand visibility, engage target audiences, and drive meaningful interactions through social media.
In this workshop, students will build a social media strategy, complete with measurable goals and objectives. The project will leverage a variety of social media platforms and students will tailor their content and engagement strategies to each platform’s unique features. To achieve these goals and objectives, students will use a multifaceted approach that leverages organic and paid tactics to ensure that the strategy and tactics remain effective and aligned with the needs of the audience.
This workshop will help participants create a framework and repeatable process for crafting social media campaign strategies that impact their organizations. With an instructor-guided approach, this project is poised to drive brand awareness, engagement, and ultimately, business success.
INSTRUCTOR:
Shon Christy
President, Shon Christy Social Media