DIGITAL MARKETING
Over the past quarter century, the DNA of the Marketing Department has drastically changed and evolved. Major innovations in digital marketing technology have equipped today's marketing teams with an arsenal of tools to infiltrate our information-based economy. This workshop is designed for current and future business leaders to gain a 360-degree view of digital marketing and provides insights into key strategies.
"How do we get our products or services on the first page of Google search results? Which social media platform(s) should we utilize more? We've spent a ton of money this year on Facebook and Google ads, are they working? Why isn't our website traffic converting to sales? Are our email campaigns even being opened?" These questions and many more are on the top of the minds of senior and executive business leaders. This workshop will equip you with the knowledge to ask the right questions and know where to find the answers. The goal of this workshop is to provide business professionals with a hands-on experience to understand how digital tools enable and propel the various marketing pillars, SEO, SEM, email marketing, content marketing, social media, marketing automation and more!
INSTRUCTOR:
Billy Chapnick
Digital Marketing Leader