What Are the Benefits of an Online MSBA Program?

When pursuing your online business analytics degree at Kent State University, you are given the flexibility to complete your studies on your own schedule. The online MSBA programs require 30 credit hours, which can be completed in as few as 12 months, or even over multiple years for those wanting to pace themselves. This allows you to complete your degree on your own time while fulfilling other priorities, such as continuing your daily job.

Online Master's in Business Analytics (M.S.B.A.)

Unlock the power of data and advance your career with the Master of Science degree in Business Analytics. Our program provides students with the knowledge and skills needed to leverage data analytics to make informed business decisions. With coursework designed to build proficiency in data analysis, data mining and data visualization, graduates are well-prepared to meet the demands of today's data-driven business environment. With our certificate, you'll be prepared to pursue a career in data analytics, business intelligence or consulting.

Contact Us

Apply Now
Request Information
Schedule a Visit
Find All Majors

Program Information for Online Master's in Business Analytics (M.S.B.A.)

Program Description

Full Description

The Master of Science degree in Business Analytics provides students with a comprehensive knowledge of analytics that balances the technologies, analytical methods and business expertise needed to glean useful information from data to make strategic business decisions. The language of business today is dependent on information and data management, and the emergence of advanced technologies for capturing, preparing and analyzing data provides unprecedented opportunities for those with business analytics expertise that spans all industries and organizations.

Students in the Business Analytics major gain the technical, analytical, communication, decision-making and leadership skills needed to be successful business analysts. The curriculum includes integrative capstone analysis projects, and there is an internship option for additional professional development through the on-site Career Services Office.

Admissions for Online Master's in Business Analytics (M.S.B.A.)

For more information about graduate admissions, visit the graduate admission website. For more information on international admissions, visit the international admission website.

Admission Requirements

  • Bachelor's degree from an accredited college or university1
  • Minimum 3.000 undergraduate GPA on a 4.000-point scale
  • Official transcript(s)
  • Résumé
  • Goal statement
  • Two letters of recommendation
  • English language proficiency - all international students must provide proof of English language proficiency (unless they meet specific exceptions to waive) by earning one of the following:2
    • Minimum 79 TOEFL iBT score
    • Minimum 6.5 IELTS score
    • Minimum 58 PTE score
    • Minimum 110 DET score
1

Students entering the program are expected to have the requisite backgrounds in statistics, mathematics, computers and business required for the program. At a minimum, students should have general knowledge of inferential statistics, adequate general business knowledge, basic knowledge of business information systems and technologies and a solid understanding of algebra and general mathematics with some exposure to calculus. Students may fulfill deficiencies in these prerequisites by taking BA 24056, CIS 24053, MATH 11012, MGMT 24163 or equivalents as applicable. The business analytics program director may consider concurrent enrollment according to the strength of the student’s baccalaureate curriculum and preparedness and the courses proposed to be taken concurrently with the prerequisites.

2

International applicants who do not meet the above test scores may be considered for conditional admission.

Application Deadlines

  • Fall Semester
    • Application deadline: March 15 (international student) and June 15 (domestic student)
  • Spring Semester
    • Application deadline: October 1 (international student) and December 1 (domestic student)

Applications submitted after these deadlines will be considered on a space-available basis.

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Identify key characteristics of the business problem.
  2. Identify opportunities and constraints of various data analytical frameworks and tools.
  3. Formulate appropriate data analytic techniques to solve the business problem.
  4. Perform necessary data preparation steps (retrieve, clean and manipulate data).
  5. Demonstrate necessary theoretical knowledge and practical skills to implement several data-analytic frameworks using different tools.
  6. Lead and work with teams to frame the business problem.
  7. Convey in writing the outcomes of analytics for stakeholders.
  8. Use visual outcomes of analytics to communicate orally effective messages for stakeholders.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements
BA 54038ANALYTICS IN PRACTICE 3
BA 64018QUANTITATIVE MANAGEMENT MODELING 3
BA 64036BUSINESS ANALYTICS 3
BA 64037ADVANCED DATA MINING AND PREDICTIVE ANALYTICS 3
BA 64060FUNDAMENTALS OF MACHINE LEARNING 3
BA 64061ADVANCED MACHINE LEARNING 3
BA 64082DATABASE MANAGEMENT AND DATABASE ANALYTICS 3
Major Electives, choose from the following:6
BA 54050
DATA VISUALIZATION
BA 54052
TEXT ANALYSIS AND NATURAL LANGUAGE PROCESSING
BA 64092
INTERNSHIP IN BUSINESS ANALYTICS
BA 64099
CAPSTONE PROJECT IN BUSINESS ANALYTICS
CIS 54008
MANAGING AGILE DIGITAL TRANSFORMATION PROJECTS
CIS 54041
MANAGING CYBERSECURITY
CIS 54046
HOW TO LEAD AND MANAGE DIGITAL TRANSFORMATION
CIS 64042
GLOBALIZATION AND TECHNOLOGY STRATEGY
CS 54201
ARTIFICIAL INTELLIGENCE
CS 54202
MACHINE LEARNING AND DEEP LEARNING
CS 61002
ALGORITHMS AND PROGRAMMING I
CS 63005
ADVANCED DATABASE SYSTEMS DESIGN
CS 63015
DATA MINING TECHNIQUES
CS 63016
BIG DATA ANALYTICS
CS 63018
PROBABILISTIC DATA MANAGEMENT
CS 64201
ADVANCED ARTIFICIAL INTELLIGENCE
CS 67301
SCIENTIFIC VISUALIZATION
CS 67302
INFORMATION VISUALIZATION
ECON 62054
ECONOMETRICS I
EMAT 60310
CREATIVE CODING FUNDAMENTALS
EMAT 62110
INTERACTIVE DATA
MATH 50015
APPLIED STATISTICS
MATH 50024
COMPUTATIONAL STATISTICS
MATH 50028
STATISTICAL LEARNING
MCLS 50510
INTRODUCTION TO NATURAL LANGUAGE PROCESSING
PSYC 61651
QUANTITATIVE STATISTICAL ANALYSIS I
Culminating Requirement
BA 64092INTERNSHIP IN BUSINESS ANALYTICS 3
or BA 64099 CAPSTONE PROJECT IN BUSINESS ANALYTICS
Minimum Total Credit Hours:30

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
- 3.000
  • No more than one-half of a graduate student’s coursework may be taken in 50000-level courses.
  • Grades below C are not counted toward completion of requirements for the degree.

Program Note

Minimum 30 credit hours required for the degree is the assumption that students do not have any unmet requirements they need to be successful in the program. The business analytics program coordinator may make further determination of a student’s preparedness for the program and what prerequisite courses, if any, may be required.

Program Delivery

  • Delivery:
    • Fully online
    • In person
  • Location:
    • Kent Campus

Accreditation for Online Master's in Business Analytics (M.S.B.A.)

AACSB International - The Association to Advance Collegiate Schools of Business

Examples of Possible Careers and Salaries for Online Master's in Business Analytics (M.S.B.A.)

Chief executives

4.3%

about as fast as the average

309,400

number of jobs

$206,420

potential earnings

Data scientists

33.5%

much faster than the average

245,900

number of jobs

$112,590

potential earnings

General and operations managers

4.4%

about as fast as the average

3,712,900

number of jobs

$102,950

potential earnings

Management analysts

8.8%

much faster than the average

1,075,100

number of jobs

$101,190

potential earnings

Operations research analysts

21.5%

much faster than the average

112,100

number of jobs

$91,290

potential earnings

Statisticians

8.5%

much faster than the average

32,200

number of jobs

$103,300

potential earnings

Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.
The Spirit of ‘Halloweekend’ Is Last-Minute

Students shop at Spirit Halloween for last-minute costumes

Halloween is just around the corner, which means Kent State University students are on the hunt for the perfect Halloween costume. In what was once a discount store, the spirit of Halloween is alive and well. The pop-up story Spirit Halloween is here to help students get their nick-of-time broomsticks, fangs and more.  Spirit Halloween is a seasonal retailer that opens pop-up shops around the country to supply Americans with their every Halloween need. This year, a Spirit Halloween store has opened in Kent at 1416 S. Water St. With Halloween being just days away, Kent State ...

Tree-planting ceremony held on Salem Campus to honor the late Dr. Frank Apicella

Unveiling the memorial plaque dedicated to the late Dr. Frank Apicella at Kent State University at Salem

"Without Dr. Frank Apicella and his dedication to educating those in his community, we would not be here today, and I would not be in this program.” That was the statement made by Asa DeSanzo, a second-year student in the Radiology Technology program on the Kent State Salem Campus, as she helped dedicate a tree planted in memory of Dr. Frank Apicella who died in August. “I wanted to do something small so we can always remember the impact that Dr. Frank Apicella and his family have had,” she said. “This family goes on beautiful trips and seems to surround themselves in nature. The ide...

Learning on the Go in NYC

Senior Samantha Delimer Ponders Art at The MET During a Class Tour in NYC

Kent State University students who study in New York City should definitely bring their walking shoes. The university's New York Study Tour is a 3-credit course that provides fashion students with guided, weekly site visits to domestic or foreign fashion markets, including design and fabric houses or showrooms, retail stores, buying offices and other areas of the fashion industry. Kent State Today recently tagged along with about a dozen students as they visited one of New York's most popular attractions: The Metropolitan Museum of Art.   "The NYC Study Tour cl...

Addicted to Love of Research

Hannah Fender, Kent State senior psychology major.

Kent State Today is following a group of Golden Flashes for the 2023-'24 academic year chronicling their efforts and successes during the fall and spring semesters. The group includes students, faculty and administrators who are at different places on their Kent State University journey. As a psychology major in Kent State University’s Honors College, someone had suggested to Hannah Fender that she should get involved in research as an undergraduate student. At Kent State, undergraduate students have numerous opportunities to take on research of all varieties, and students ...

What's the Big Idea? Student Life Study

What's the Big Idea?

Ride along with Kent State President Todd Diacon, Ph.D., as he's joined by Karin Coifman, Ph.D., and John Gunstad, Ph.D., professors in the Department of Psychological Sciences, to talk about their new longitudinal research study, which will look at 10,000 students and their success over time. Coifman and Gunstad also take President Diacon inside the DI Hub to check out the Student Life Study collaborative space and talk with postdoctoral scholar Julia Richmond, Ph.D., about the research taking place there.       What's the Big Idea - Student Life Study from Kent...

Subscribe to
© 2026 Kent State University All rights reserved.