Advertising - B.S.

The advertising major provides a perfect blend of creativity and business acumen, allowing you to launch a successful career in the dynamic advertising industry. With a digital-first mindset and hands-on experience early on, you'll learn how to develop compelling campaigns that connect to audiences and make an impact.

Program Information for Advertising - B.S.

Program Description

Full Description

The Bachelor of Science degree in Advertising gives students the chance to connect with people through different media forms, by selecting the right audience, uncovering consumer insights and developing strategic and creative messaging, all with a digital-first mindset. Curriculum focuses on the advertising industry and the social responsibilities associated with this exciting form of persuasive media.

Coursework is supplemented with an internship. Other opportunities for experience include news, production, management, sales, performance and advertising positions with Kent State’s award-winning student media.  Students also have the opportunity to get involved with the Kent State University chapter of the American Advertising Federation (AAF). AAF gives students the opportunity to network, develop their professional skills, and prepare for a career in this exciting field.  Students teams also have the chance to participate in national competitions and make professional connections in the Franklin Advertising student group.

Students graduate ready for a career planning, buying and creating materials for digital and traditional outlets.

Students may apply early to the following master's degree programs and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program Policy in the University Catalog for more information.

Admissions for Advertising - B.S.

Admission Requirements

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students.

First-Year Students on the Kent Campus: First-year admission policy on the Kent Campus is selective. Admission decisions are based upon cumulative grade point average, strength of high school college preparatory curriculum and grade trends. Students not admissible to the Kent Campus may be administratively referred to one of the seven regional campuses to begin their college coursework. For more information, visit the admissions website for first-year students.

First-Year Students on the Regional Campuses: First-year admission to Kent State’s campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, is open to anyone with a high school diploma or its equivalent. For more information on admissions, contact the Regional Campuses admissions offices.

International Students: All international students must provide proof of proficiency of the English language (unless they meet specific exceptions) through the submission of an English language proficiency test score or by completing English language classes at Kent State’s English as a Second Language Center before entering their program. For more information, visit the admissions website for international students.

Former Students: Former Kent State students who have not attended another institution since Kent State and were not academically dismissed will complete the re-enrollment process through the Financial, Billing and Enrollment Center. Former students who attended another college or university since leaving Kent State must apply for admissions as a transfer or post-undergraduate student.

Transfer Students: Students who attended an educational institution after graduating from high school or earning their GED must apply as transfer students. For more information, visit the admissions website for transfer students.

Admission policies for undergraduate students may be found in the University Catalog's Academic Policies.

Students may be required to meet certain criteria to progress in their program. Any progression requirements will be listed on the program's Coursework tab

Current Kent State Students: Active Kent State students who wish to change their major to Advertising must have a minimum 2.000 overall GPA to be admitted.

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Demonstrate preparation for working in a global and diverse society.
  2. Develop SMART objectives to clarify and define communication goals.
  3. Apply strategic thinking and planning to build and execute elements of advertising campaigns.
  4. Analyze audiences using primary and secondary research.
  5. Craft well written material in a variety of lengths and formats to effectively communicate messages to a range of audiences.
  6. Create visually compelling materials to effectively communicate messages to a range of audiences.
  7. Apply best practices when utilizing a range of platforms for message delivery.
  8. Demonstrate professionalism in written, verbal and nonverbal communications, including maintaining strong ethical principles.

Coursework

On This Page

Program Requirement
Major Requirements (courses count in major GPA) (min C- grade in all courses) 1
ADV 20004ADVERTISING WRITING AND STORYTELLING 3
ADV 21015FOUNDATIONS OF ADVERTISING STRATEGY 3
ADV 31002ADVERTISING COPYWRITING (WIC) 3
ADV 31003ADVERTISING MEDIA PLANNING 3
ADV 31004DIGITAL ADVERTISING 3
ADV 31011ADVERTISING STRATEGY AND ACCOUNT PLANNING 3
EMAT 10310MY STORY ON THE WEB 3
or MDJ 20011 PRODUCTION FUNDAMENTALS
MDJ 19000PRINCIPLES OF ADVERTISING AND PUBLIC RELATIONS 3
MDJ 20001MEDIA, POWER AND CULTURE (KSS) 3
MDJ 20008RESEARCH AND MEASUREMENT IN ADVERTISING AND PUBLIC RELATIONS 3
MDJ 31007DIGITAL ANALYTICS IN ADVERTISING AND PUBLIC RELATIONS 2
MDJ 40006LAW OF MEDIA AND JOURNALISM 3
MDJ 40011ETHICAL ISSUES IN INTEGRATED COMMUNICATION 1
MDJ 40027RACE, GENDER, CLASS AND DIS/ABILITY IN MEDIA INDUSTRIES 3
MDJ 40092INTERNSHIP (ELR) 1
MDJ 41199CAPSTONE: CAMPAIGNS IN ADVERTISING AND PUBLIC RELATIONS (ELR) 3
Media and Journalism Electives, choose from the following:6
CCI 45091
SEMINAR IN MEDIA AND MOVEMENTS (ELR)
MDJ 40092
INTERNSHIP (ELR)
MDJ 40201
PUBLIC RELATIONS PRACTICE: PUBLIC AFFAIRS
MDJ 40202
PUBLIC RELATIONS PRACTICE: CRISIS COMMUNICATION
MDJ 40295
SELECTED TOPICS IN MEDIA AND JOURNALISM
MDJ 41192
PRACTICUM IN ADVERTISING AND PUBLIC RELATIONS (ELR)
MDJ 41395
SELECTED TOPICS IN ADVERTISING AND PUBLIC RELATIONS
Additional Requirements (courses do not count in major GPA)
UC 10001FLASHES 101 1
Additional Electives, choose from the following:9
CCI 10095
SPECIAL TOPICS IN COMMUNICATION AND INFORMATION
CCI 40089
BRANDING AND SOCIAL MEDIA STRATEGIES FOR ITALIAN LIFESTYLE (ELR)
CCI 40095
SPECIAL TOPICS IN COMMUNICATION AND INFORMATION
CCI 40189
ITALIAN POP CULTURE (ELR)
CCI 40289
ITALIAN CINEMA (ELR)
CCI 40389
DOCUMENTARY FILMMAKING (ELR)
CCI 40489
MULTIMEDIA EXPERIENTIAL LEARNING (ELR)
CCI 45089
INTERNATIONAL EXPERIENCE IN THE COLLEGE OF COMMUNICATION AND INFORMATION (ELR)
CCI 46089
INTERNATIONAL EXPERIENCE IN THE COLLEGE OF COMMUNICATION AND INFORMATION (ELR)
COMM 15000
INTRODUCTION TO HUMAN COMMUNICATION (KADL)
COMM 35852
INTERCULTURAL COMMUNICATION
EMAT 25310
CREATIVE CODING
EMAT 33310
HUMAN-COMPUTER INTERACTION
LIS 30010
INFORMATION FLUENCY IN THE WORKPLACE AND BEYOND
UXD 20001
INTRODUCTION TO USER EXPERIENCE DESIGN
VCD 13000
VISUAL DESIGN THINKING
American Civic Literacy Requirement 33
Kent Core Composition6
Kent Core Mathematics and Critical Reasoning3
Kent Core Humanities and Fine Arts (minimum one course from each) 36-9
Kent Core Social Sciences (must be from two disciplines) 30-3
Kent Core Basic Sciences (must include one laboratory)6-7
Kent Core Additional6
General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours) 428
Minimum Total Credit Hours:120
1

Students transferring credit from another institution may apply a maximum of 12 credit hours of transfer coursework toward  their major requirements per the Accrediting Council on Education in Journalism and Mass Communications guidelines.

2

A minimum C grade must be earned to fulfill the writing-intensive requirement. If course is not being used to fulfill the writing-intensive requirement, a minimum grade of C- must be earned.

3

If students complete the American Civic Literacy requirement by taking HIST 12061, the course will apply to the Kent Core Humanities category. If they complete it with POL 10101, the course will apply to the Kent Core Social Sciences category.

4

A maximum of 4 credit hours of Physical Activity, Wellness and Sport (PWS) courses may be applied toward the degree program.

Progression Requirements
  • No grade lower than a C- in an ADV and MDJ course will be counted toward graduation or as a prerequisite for a subsequent class.

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
2.000 2.000
Roadmap

Roadmap

This roadmap is a recommended semester-by-semester plan of study for this program. Students will work with their advisor to develop a sequence based on their academic goals and history. Courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid
Semester OneCredits
MDJ 19000 PRINCIPLES OF ADVERTISING AND PUBLIC RELATIONS 3
MDJ 20001 MEDIA, POWER AND CULTURE (KSS) 3
UC 10001 FLASHES 101 1
Additional Electives 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Two
ADV 21015 FOUNDATIONS OF ADVERTISING STRATEGY 3
EMAT 10310
or MDJ 20011
 MY STORY ON THE WEB
or PRODUCTION FUNDAMENTALS
3
Kent Core Requirement 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours15
Semester Three
ADV 20004 ADVERTISING WRITING AND STORYTELLING 3
MDJ 20008 RESEARCH AND MEASUREMENT IN ADVERTISING AND PUBLIC RELATIONS 3
Additional Electives 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours15
Semester Four
ADV 31011 ADVERTISING STRATEGY AND ACCOUNT PLANNING 3
Kent Core Requirement 3
Kent Core Requirement 3
General Elective 6
 Credit Hours15
Semester Five
ADV 31003
or ADV 31004
 ADVERTISING MEDIA PLANNING
or DIGITAL ADVERTISING
3
MDJ 31007 DIGITAL ANALYTICS IN ADVERTISING AND PUBLIC RELATIONS 2
American Civic Literacy Requirement 3
Kent Core Requirement 3
General Electives 3
 Credit Hours14
Semester Six
ADV 31002 ADVERTISING COPYWRITING (WIC) 3
ADV 31003
or ADV 31004
 ADVERTISING MEDIA PLANNING
or DIGITAL ADVERTISING
3
MDJ 40027 RACE, GENDER, CLASS AND DIS/ABILITY IN MEDIA INDUSTRIES 3
General Electives 6
 Credit Hours15
Third Summer Term
MDJ 40092 INTERNSHIP (ELR) 1
 Credit Hours1
Semester Seven
MDJ 40006 LAW OF MEDIA AND JOURNALISM 3
Media and Journalism Elective 3
General Electives 9
 Credit Hours15
Semester Eight
MDJ 40011 ETHICAL ISSUES IN INTEGRATED COMMUNICATION 1
MDJ 41199 CAPSTONE: CAMPAIGNS IN ADVERTISING AND PUBLIC RELATIONS (ELR) 3
Additional Electives 3
Media and Journalism Elective 3
General Electives 4
 Credit Hours14
 Minimum Total Credit Hours:120

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Accreditation for Advertising - B.S.

Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)

Examples of Possible Careers and Salaries for Advertising - B.S.

Advertising and promotions managers

-2.2%

decline

27,000

number of jobs

$126,960

potential earnings

Market research analysts and marketing specialists

6.7%

faster than the average

941,700

number of jobs

$76,950

potential earnings

Additional Careers
  • Brand Marketing Specialist
  • Brands and Media companies
  • Brand Strategy
  • Creative Development
  • Digital Marketing and Content Creation
  • Media Planner and Buyer
  • Media Planning
  • Social Media Strategist
  • Working at agencies
Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.

Cristin Compton

Cristin A. Compton, Ph.D., is an assistant professor in the School of Communication Studies. She teaches courses in organizational communication, gender and communication and qualitative methods.

Research Fields: Communication Studies, Sexuality, Organizational Communication, Gender and Communication
Farai Gonzo

Journalists are often society’s most powerful means of “speaking truth to power.” Independent journalists ser

Director's Note | Fall 2023
College of Sciences and Humanities

Meghan Harper headshot

The fall season is upon us and the crispness in the air is lending to a “can do” spirit here at the iSchool. Fall brings a time of reflection as we take stock of all that was accomplished over the spring and summer term as we enter the remaining term of 2023.  This academic year we began witnessing the positive outcomes of a focus on curriculum innovation and continuous improvement in our academic pathways. The awarding of CAHIIM accreditation for our Master of Science in Health Informatics and the successful launch of two new concentrations in medical librarianship and archival st...

Kent State Double Major Reflects on Summer Internship and Academic Opportunities

Honors College student Shannon Brown stands beside the Honors College sign.

During the summer, many students choose to participate in internship opportunities and work incredible job experiences, advancing knowledge and experience in their desired career.One of those zealous students was sophomore Shannon Brown, Honors College student and double major.The Honors Leadership Academy alumnae partook in a competitive job application and eventually landed the roles of human resources intern and leader of the internship program at Elliott Group. She contributed her talent and intellect to the over-100-year-old international company located in Jeanette, Pennsylvania, southea...

Bowman Breakfast: Celebrating 60 Years of Town-Gown

David Dix, retired publisher of the Kent Ravenna Record-Courier, was the speaker for the Oct. 17, 2023, Bowman Breakfast.

More than 250 leaders from Kent State University and the city of Kent came together Tuesday for the 60th annual Bowman Breakfast, an event aimed at celebrating the strong relationship between the city and the university.  David Dix, retired longtime publisher of the Kent Ravenna Record-Courier newspaper and several weekly newspapers that were part of the Dix Communications group, was the featured speaker for the event, which first took place in 1963.  Dix reflected on the long-standing town-gown relationship and the many people, who over the years, played a key role in forming ...

B.B.A. in Business Analytics

Our program equips you with the skills and knowledge needed to analyze complex business data and make informed decisions that drive success. With access to cutting-edge technology and expert faculty, you'll gain hands-on experience in data mining, predictive analytics and more. Enroll now and take the first step towards a rewarding career in business analytics.

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Program Information for B.B.A. in Business Analytics

Program Description

Full Description

The Bachelor of Business Administration degree in Business Analytics provides students with understanding of the diverse knowledge they need to be effective business data analysts. The focus of the major is to develop students who will understand and be able to apply business analytics to real-world problems.

While the major's curriculum builds student expertise from theory, the focus is the practical application of the analytics knowledge. Therefore, the major primarily emphasizes problem-solving with data for strategic business decision-making using various analytics tools such as data visualization and machine-learning technologies. Examples of business analytics applications include marketing analysis or segmentation, city planning, delivery logistics, risk management, security and healthcare management.

Graduates from the program will be in demand for entry-level analytics positions in the workforce.

Business analytics students may apply early to either the M.B.A. degree or the M.S.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program Policy in the University Catalog for more information.

Admissions for B.B.A. in Business Analytics

Admission Requirements

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.

First-Year Students on the Kent Campus: First-year admission policy on the Kent Campus is selective. Admission decisions are based upon cumulative grade point average, strength of high school college preparatory curriculum and grade trends. Students not admissible to the Kent Campus may be administratively referred to one of the seven regional campuses to begin their college coursework. For more information, visit the admissions website for first-year students.

First-Year Students on the Regional Campuses: First-year admission to Kent State’s campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, is open to anyone with a high school diploma or its equivalent. For more information on admissions, contact the Regional Campuses admissions offices.

International Students: All international students must provide proof of proficiency of the English language (unless they meet specific exceptions) through the submission of an English language proficiency test score or by completing English language classes at Kent State’s English as a Second Language Center before entering their program. For more information, visit the admissions website for international students.

Former Students: Former Kent State students or graduates who have not attended another college or university since Kent State may complete the reenrollment or reinstatement form on the University Registrar’s website.

Transfer Student: A minimum 2.000 overall GPA is required for admission into the major. Students who have previously attended Kent State who completed (or the equivalent of) COMM 15000, ENG 21011 and/or MATH 11010 must have earned a minimum C grade in the courses, and a minimum C grade in BA 24056.

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Acquire and transform data for analysis.
  2. Use data to predict business outcomes.
  3. Lead and make decisions using analytic tools in different business contexts.

Students earning a B.B.A. degree in Ambassador Crawford College of Business and Entrepreneurship are expected to have developed skills in the following critical areas of business:

  1. Core Business Knowledge - Recall the strategic frameworks that are used to make business decisions.
  2. Analytical Skills - Use analytical methodologies and critical thinking skills to evaluate and solve business problems. 
  3. Digital Technology – Demonstrate the technological skills necessary to analyze business problems and develop solutions.
  4. Written Communication - Write effective business communications.
  5. Oral Communication - Make effective business presentations, using appropriate technologies.
  6. Teamwork – Collaborate effectively with others to achieve a common business purpose.
  7. Business Ethics – Recognize ethical business dilemmas and use ethical decision making to resolve the dilemma.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements (courses count in major GPA)
BA 34156BUSINESS ANALYTICS II (min C grade)3
BA 34157BUSINESS ANALYTICS USING PYTHON AND R 4
BA 44038ANALYTICS IN PRACTICE (Min C grade)3
BA 44050DATA VISUALIZATION (min C grade)3
BA 44051MACHINE LEARNING (min C grade)3
BA 44099CAPSTONE IN BUSINESS ANALYTICS (ELR) (WIC) (min C grade)3
CIS 44043DATABASE DESIGN AND DATA GOVERNANCE (min C grade)3
Major Electives, choose from the following: (min C grade)6
ACCT 43009
ACCOUNTING DATA ANALYTICS
BA 34060
OPERATIONS MANAGEMENT
BA 44052
TEXT ANALYSIS AND NATURAL LANGUAGE PROCESSING
BA 44092
INTERNSHIP IN BUSINESS ANALYTICS (ELR)
CIS 34167
DESIGNING INNOVATIVE PROGRAMS AND APPS
CIS 44008
MANAGING AGILE DIGITAL TRANSFORMATION PROJECTS
CIS 44041
MANAGING CYBERSECURITY
CIS 44046
HOW TO LEAD AND MANAGE DIGITAL TRANSFORMATION
CIS 44151
INNOVATING WITH DIGITAL TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE
FIN 36086
ADVANCED FINANCIAL MODELING
HRM 44763
HUMAN RESOURCE ANALYTICS AND ERP SYSTEMS
MKTG 35061
MARKETING ANALYTICS
Additional Requirements (courses do not count in major GPA)
ACCT 23020INTRODUCTION TO FINANCIAL ACCOUNTING 3
ACCT 23021INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BA 24056BUSINESS ANALYTICS I (min C grade) 43
BA 44062SUPPLY CHAIN MANAGEMENT 3
BUS 10123EXPLORING BUSINESS 23
BUS 30062ADVANCED PROFESSIONAL DEVELOPMENT 3
CIS 24053INTRODUCTION TO INFORMATION SYSTEMS AND DIGITAL TECHNOLOGIES (min C grade)3
COMM 15000INTRODUCTION TO HUMAN COMMUNICATION (KADL) (min C grade)3
ECON 22060PRINCIPLES OF MICROECONOMICS (KSS) 3
ECON 22061PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074LEGAL ENVIRONMENT OF BUSINESS 3
FIN 36053BUSINESS FINANCE 3
MATH 11010ALGEBRA FOR CALCULUS (KMCR) (min C grade)3
MGMT 24163PRINCIPLES OF MANAGEMENT 3
MGMT 44285STRATEGIC MANAGEMENT 3
MKTG 25010PRINCIPLES OF MARKETING 3
UC 10001FLASHES 101 1
UC 10162INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
Mathematics or Critical Reasoning Elective, choose from the following: 33-5
MATH 10051
QUANTITATIVE REASONING (KMCR)
MATH 11012
INTUITIVE CALCULUS (KMCR)
MATH 12002
ANALYTIC GEOMETRY AND CALCULUS I (KMCR)
PHIL 21002
INTRODUCTION TO FORMAL LOGIC (KMCR)
American Civic Literacy Requirement 73
Kent Core Composition (min C grade)6
Kent Core Humanities and Fine Arts (minimum one course from each) 6-9
Kent Core Social Sciences (must be from two disciplines)0-3
Kent Core Basic Sciences (must include one laboratory) 6-7
General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours)15
Minimum Total Credit Hours:120
1

A minimum C grade must be earned to fulfill the writing-intensive requirement.

2

A student changing to a program in the college, transferring, or an incoming student with prior college credit, may be waived out of BUS 10123 if:

  • 30 or more credit hours have been earned and any two courses (from ACCT 23020, ACCT 23021, CIS 24053, FIN 26074, MGMT 24163 or MKTG 25010) have successfully been completed.
  • 60 or more credit hours have been earned and one course (from ACCT 23020, ACCT 23021, CIS 24053, FIN 26074, MGMT 24163 or MKTG 25010) have successfully been completed.
  • At the discretion of the dean's office, the student has sufficient breadth and depth of knowledge in a business field (as demonstrated by a CLEP exam or Credit by Exam) but does not meet the requirements listed above.
3

Taking MATH 10051 or PHIL 21002 will not replace a low grade in either MATH 11012 or MATH 12002. Students are required to take MATH 11012 or MATH 12002 if they change their major to, or want to double major with, the Economics major or Finance major and/or intend to declare the Data Analytics minor. Students who intend to enroll in certain graduate programs and/or are working toward Phi Beta Kappa status are highly encouraged to take MATH 11012 or MATH 12002.

4

Students who have taken MATH 10041 for another program may use it as a substitute for BA 24056.

5

Minimum C grade required in ENG 21011 or HONR 20197.

6

A maximum of 4 credit hours of Physical Activity, Wellness and Sport (PWS) courses may be applied toward the degree program.

7

If students complete the American Civic Literacy requirement by taking HIST 12061, the course will apply to the Kent Core Humanities category. If they complete it with POL 10101, the course will apply to the Kent Core Social Sciences category.

Progression Requirements
  • Minimum 2.000 overall GPA.
  • Minimum C grade in the following courses: CIS 24053 and COMM 15000 and ENG 21011 (or HONR 20197) and MATH 11010 (or placement out of MATH 11010) and, BA 24056.
  • Minimum C grade in all major requirements.

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
2.000 2.000
  • Students must complete a minimum 50 percent of business credit hours  in-residence on a Kent State University campus.
  • Students must complete at least 50 percent of their major credit hours in residence on a Kent State University campus.
  • Students must complete two measures of outcomes assessment as specified by the college for complete satisfaction of the B.B.A. degree.
Roadmap

Roadmap

This roadmap is a recommended semester-by-semester plan of study for this program. Students will work with their advisor to develop a sequence based on their academic goals and history. Courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid
Semester OneCredits
BUS 10123 EXPLORING BUSINESS 3
COMM 15000 INTRODUCTION TO HUMAN COMMUNICATION (KADL) 3
MATH 11010 ALGEBRA FOR CALCULUS (KMCR) 3
UC 10001 FLASHES 101 1
American Civic Literacy Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Two
CIS 24053 INTRODUCTION TO INFORMATION SYSTEMS AND DIGITAL TECHNOLOGIES 3
ECON 22060 PRINCIPLES OF MICROECONOMICS (KSS) 3
UC 10162 INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
Mathematics or Critical Reasoning Elective 3-5
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Three
ACCT 23020 INTRODUCTION TO FINANCIAL ACCOUNTING 3
ECON 22061 PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074 LEGAL ENVIRONMENT OF BUSINESS 3
MGMT 24163 PRINCIPLES OF MANAGEMENT 3
Kent Core Requirement 3
 Credit Hours15
Semester Four
ACCT 23021 INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BA 24056 BUSINESS ANALYTICS I 3
BUS 30062 ADVANCED PROFESSIONAL DEVELOPMENT 3
MKTG 25010 PRINCIPLES OF MARKETING 3
Kent Core Requirement 3
 Credit Hours15
Semester Five
BA 34156 BUSINESS ANALYTICS II 3
BA 34157 BUSINESS ANALYTICS USING PYTHON AND R 4
BA 44062 SUPPLY CHAIN MANAGEMENT 3
FIN 36053 BUSINESS FINANCE 3
Kent Core Requirement 3
 Credit Hours16
Semester Six
BA 44038 ANALYTICS IN PRACTICE 3
CIS 44043 DATABASE DESIGN AND DATA GOVERNANCE 3
Major Elective 3
General Elective 3
General Elective 3
 Credit Hours15
Semester Seven
BA 44050 DATA VISUALIZATION 3
BA 44051 MACHINE LEARNING 3
Major Elective 3
Kent Core Requirement 3
General Elective 3
 Credit Hours15
Semester Eight
BA 44099 CAPSTONE IN BUSINESS ANALYTICS (ELR) (WIC) 3
MGMT 44285 STRATEGIC MANAGEMENT 3
General Electives 6
 Credit Hours12
 Minimum Total Credit Hours:120

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Accreditation for B.B.A. in Business Analytics

AACSB, International - The Association to Advance Collegiate Schools of Business

Examples of Possible Careers and Salaries for B.B.A. in Business Analytics

General and operations managers

4.4%

about as fast as the average

3,712,900

number of jobs

$102,950

potential earnings

Management analysts

8.8%

much faster than the average

1,075,100

number of jobs

$101,190

potential earnings

Operations research analysts

21.5%

much faster than the average

112,100

number of jobs

$91,290

potential earnings

Statisticians

8.5%

much faster than the average

32,200

number of jobs

$103,300

potential earnings

Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.

Accounting - B.B.A.

Looking to explore the world of accounting and advance your career prospects? The B.B.A. degree in Accounting offers a dynamic curriculum and renowned faculty to provide you with the essential skills and knowledge required to succeed in this ever-evolving field.

Contact Us

Apply Now
Request Info
Schedule a Visit
Find All Majors

Program Information for Accounting - B.B.A.

Program Description

Full Description

The Bachelor of Business Administration degree in Accounting is designed to provide students with a solid foundation in accounting theory and practice necessary for entry-level accounting positions and career advancement. The program encompasses a common body of concepts, conventions, principles and theories essential to the professional competency of the certified public accountant, controller, industrial accountant, institutional accountant and governmental accountant.

Accounting students may apply to a five-year program that leads to both the B.B.A. degree in Accounting and the Master of Science in Accounting degree. Students may also apply early to the M.S.A. degree, M.B.A. degree or other business master’s degrees and double count up to 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Admissions for Accounting - B.B.A.

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Given a defined financial accounting transaction, identify and analyze the issue, record the transaction in the books of original entry and prepare the financial statement disclosure.
  2. Demonstrate an understanding of managerial and cost accounting with the ability to identify and analyze information useful in decision making.
  3. Gain a functional understanding of taxation of individuals.
  4. Understand financial statement auditing.
  5. Assemble, cleanse and analyze the information provided by information systems; prepare summary reports useful for business decision-making.

Graduates of all Bachelor of Business Administration programs will be able to:

  1. Core Business Knowledge - Recall the strategic frameworks that are used to make business decisions.
  2. Analytical Skills - Use analytical methodologies and critical thinking skills to evaluate and solve business problems.
  3. Digital Technology – Demonstrate the technological skills necessary to analyze business problems and develop solutions.
  4. Written Communication - Write effective business communications.
  5. Oral Communication - Make effective business presentations, using appropriate technologies.
  6. Teamwork – Collaborate effectively with others to achieve a common business purpose.
  7. Business Ethics – Recognize ethical business dilemmas and use ethical decision making to resolve the dilemma.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements (courses count in major GPA)
ACCT 33001INTERMEDIATE FINANCIAL ACCOUNTING I (min C grade)3
ACCT 33004INTRODUCTION TO ACCOUNTING SYSTEMS (min C grade)3
ACCT 33010COST ACCOUNTING (min C grade)3
ACCT 33012INTERMEDIATE FINANCIAL ACCOUNTING II (min C grade)3
ACCT 43009ACCOUNTING DATA ANALYTICS (min C grade)3
ACCT 43010PRINCIPLES OF AUDITING (ELR) (WIC) (min C grade) 13
ACCT 43031INCOME TAXATION I - INDIVIDUAL TAXATION (min C grade)3
Accounting Electives, choose from the following: 9
ACCT 43013
ADVANCED MANAGEMENT ACCOUNTING
ACCT 43020
ADVANCED FINANCIAL ACCOUNTING
ACCT 43033
INCOME TAXATION II - ENTITY TAXATION
ACCT 43043
INTERNAL AUDIT AND FRAUD EXAMINATION
ACCT 43089
INTERNATIONAL ACCOUNTING EXPERIENCE (ELR)
ACCT 43092
ACCOUNTING INTERNSHIP (ELR) 8
ACCT 43095
SPECIAL TOPICS: ACCOUNTING
ACCT 43096
INDIVIDUAL INVESTIGATION IN ACCOUNTING
ACCT 44092
EXPERIENTIAL LEARNING IN TAX (ELR)
Additional Requirements (courses do not count in major GPA)
ACCT 23020INTRODUCTION TO FINANCIAL ACCOUNTING (min B- grade) 23
ACCT 23021INTRODUCTION TO MANAGERIAL ACCOUNTING (min B- grade) 23
BA 24056BUSINESS ANALYTICS I 53
BA 44062SUPPLY CHAIN MANAGEMENT 3
BUS 10123EXPLORING BUSINESS 33
BUS 30062ADVANCED PROFESSIONAL DEVELOPMENT 3
CIS 24053INTRODUCTION TO INFORMATION SYSTEMS AND DIGITAL TECHNOLOGIES 3
COMM 15000INTRODUCTION TO HUMAN COMMUNICATION (KADL) (min C grade)3
ECON 22060PRINCIPLES OF MICROECONOMICS (KSS) 3
ECON 22061PRINCIPLES OF MACROECONOMICS (KSS) 3
FIN 26074LEGAL ENVIRONMENT OF BUSINESS 3
FIN 36053BUSINESS FINANCE 3
FIN 36072LAW OF COMMERCIAL TRANSACTIONS 3
MATH 11010ALGEBRA FOR CALCULUS (KMCR) (min C grade)3
MATH 11012INTUITIVE CALCULUS (KMCR) 43-5
or MATH 12002 ANALYTIC GEOMETRY AND CALCULUS I (KMCR)
MGMT 24163PRINCIPLES OF MANAGEMENT 3
MGMT 44285STRATEGIC MANAGEMENT 3
MKTG 25010PRINCIPLES OF MARKETING 3
UC 10001FLASHES 101 1
UC 10162INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
American Civic Literacy Requirement 93
Kent Core Composition 66
Kent Core Humanities and Fine Arts (minimum one course from each)6-9
Kent Core Social Sciences (must be from two disciplines)0-3
Kent Core Basic Sciences (must include one laboratory)6-7
General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours) 710
Minimum Total Credit Hours:120
1

A minimum C grade must be earned to fulfill the writing-intensive requirement.

2

If a student does not have at least a B- grade in both ACCT 23020 (ACTT 11000 or equivalent) and ACCT 23021 (or ACTT 11001 or equivalent) but the student does have an average GPA of at least 2.700 in ACCT 23020 (or ACTT 11000 or equivalent) and ACCT 23021 (ACTT 11001 or equivalent), the student can apply to the Department of Accounting for an override to be admitted to junior-level accounting courses.

3

A student changing to a program in the college, transferring, or an incoming student with prior college credit, may be waived out of BUS 10123 if:

  1. 30 or more credit hours have been earned and any two classes (from ACCT 23020, ACCT 23021, FIN 26074, MGMT 24163, MKTG 25010 or CIS 24053) have successfully been completed.
  2. 60 or more credit hours have been earned and the student has successfully completed one course from (ACCT 23020, ACCT 23021, FIN 26074, MGMT 24163, MKTG 25010 or CIS 24053)
  3. At the discretion of the dean's office, the student has sufficient breadth and depth of knowledge in a business field (as demonstrated by a CLEP exam or Credit by Exam) but does not meet the requirements listed above.
4

Students can take MATH 10051 or PHIL 21002 in place of MATH 11012 or MATH 12002. Taking MATH 10051 or PHIL 21002 will not replace a low grade in either MATH 11012 or MATH 12002. Students are required to take MATH 11012 or MATH 12002 if they change their major to, or want to double major in, Economics or Finance and/or intend to declare a minor in Data Analytics. Students who intend to enroll in certain graduate programs and/or are working toward Phi Beta Kappa status are highly encouraged to take MATH 11012 or MATH 12002.

5

Students who have taken MATH 10041 for another program may use it as a substitute for BA 24056.

6

Minimum C grade is required in ENG 21011 or HONR 20197.

7

Maximum 4 credit hours of Physical Activity, Wellness and Sport (PWS) courses may be counted toward the 120 total credit hours or 39 upper-division-credit hours graduation requirement. A minor (business or non-business) is encouraged. Any other exceptions must be approved by the assistant dean. The following courses have been recommended by accounting faculty to fulfill general electives: ECON 32025, ECON 32050, ECON 42050, FIN 36051, FIN 36054, FIN 36059. These are optional not required.

8

Students may earn a maximum of 3 credit hours.

9

If students complete the American Civic Literacy requirement by taking HIST 12061, the course will apply to the Kent Core Humanities category. If they complete it with POL 10101, the course will apply to the Kent Core Social Sciences category.

Progression Requirements
  • Minimum 2.000 overall GPA
  • Minimum C grade in COMM 15000, ENG 21011,  MATH 11010 (or placement out of MATH 11010), and all accounting major required courses
  • Completion of CIS 24053
  • Minimum B- grade in ACCT 23020 and ACCT 23021

If a student does not have a minimum B- grade in both ACCT 23020 and ACCT 23021, but has a minimum 2.700 average GPA in ACCT 23020 and ACCT 23021, the student can apply to the Department of Accounting  to be considered for an override to admitted to junior-level accounting courses.

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
2.000 2.000
  • All accounting major courses (33000 level and above) taken to fulfill the requirements for a B.B.A. in Accounting must be taken within the last 10 years at the time of graduation.
  • Students must earn a minimum C in required ACCT major courses.
  • A basic knowledge of and the ability to use personal computers for accounting applications, including an electronic spreadsheet such as Excel, is required to major in accounting. Students should possess such knowledge and skills, if not already possessed, before taking any upper-division accounting major course or during the first semester of the term during which the course is taken. The department office can provide recommendations on self-study materials to acquire the knowledge and skills.
  • Students must complete at least 50 percent of business credit hours (required for the business degree) in-residence on a Kent State University campus.
  • Students must complete at least 50 percent of their major credit hours in residence on a Kent State University campus.
  • Students must complete two measures of outcomes assessment as specified by the college for complete satisfaction of the B.B.A. degree.
Roadmap

Roadmap

This roadmap is a recommended semester-by-semester plan of study for this program. Students will work with their advisor to develop a sequence based on their academic goals and history. Courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid
Semester OneCredits
BUS 10123 EXPLORING BUSINESS 3
COMM 15000 INTRODUCTION TO HUMAN COMMUNICATION (KADL) 3
MATH 11010 ALGEBRA FOR CALCULUS (KMCR) 3
UC 10001 FLASHES 101 1
American Civic Literacy Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Two
CIS 24053 INTRODUCTION TO INFORMATION SYSTEMS AND DIGITAL TECHNOLOGIES 3
ECON 22060 PRINCIPLES OF MICROECONOMICS (KSS) 3
MATH 11012
or MATH 12002
 INTUITIVE CALCULUS (KMCR)
or ANALYTIC GEOMETRY AND CALCULUS I (KMCR)
3-5
UC 10162 INTRODUCTION TO PROFESSIONAL DEVELOPMENT 1
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Three
ACCT 23020 INTRODUCTION TO FINANCIAL ACCOUNTING 3
ECON 22061 PRINCIPLES OF MACROECONOMICS (KSS) 3
MKTG 25010 PRINCIPLES OF MARKETING 3
MGMT 24163 PRINCIPLES OF MANAGEMENT 3
Kent Core Requirement 3
 Credit Hours15
Semester Four
!ACCT 23021 INTRODUCTION TO MANAGERIAL ACCOUNTING 3
BA 24056 BUSINESS ANALYTICS I 3
BUS 30062 ADVANCED PROFESSIONAL DEVELOPMENT 3
FIN 26074 LEGAL ENVIRONMENT OF BUSINESS 3
Kent Core Requirement 3
 Credit Hours15
Semester Five
Required for progression in the major: Minimum 2.000 overall GPA, minimum C grade in COMM 15000 and ENG 21011 and MATH 11010; and minimum B- grade in ACCT 23020 and ACCT 23021.  
!ACCT 33001 INTERMEDIATE FINANCIAL ACCOUNTING I 3
!ACCT 33004 INTRODUCTION TO ACCOUNTING SYSTEMS 3
FIN 36053 BUSINESS FINANCE 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours15
Semester Six
Required: minimum overall 2.000 GPA  
!ACCT 33010 COST ACCOUNTING 3
!ACCT 33012 INTERMEDIATE FINANCIAL ACCOUNTING II 3
FIN 36072 LAW OF COMMERCIAL TRANSACTIONS 3
General Electives 6
 Credit Hours15
Semester Seven
Required: minimum overall 2.000 GPA  
ACCT 43009 ACCOUNTING DATA ANALYTICS 3
ACCT 43010 PRINCIPLES OF AUDITING (ELR) (WIC) 3
!ACCT 43031 INCOME TAXATION I - INDIVIDUAL TAXATION 3
BA 44062 SUPPLY CHAIN MANAGEMENT 3
Accounting Elective 3
 Credit Hours15
Semester Eight
Required: minimum overall 2.000 GPA. Note: completion of The Assurance of Learning Assessment given in MGMT 44285  
MGMT 44285 STRATEGIC MANAGEMENT 3
Accounting Elective 6
General Electives 4
 Credit Hours13
 Minimum Total Credit Hours:120

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Accreditation for Accounting - B.B.A.

AACSB, International - The Association to Advance Collegiate Schools of Business

Examples of Possible Careers and Salaries for Accounting - B.B.A.

Accountants and auditors

4.6%

about as fast as the average

1,579,800

number of jobs

$81,680

potential earnings

Budget analysts

1.0%

slower than the average

50,400

number of jobs

$87,930

potential earnings

Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.
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