FAQs
Why can't I keep my own list and send my own emails?
DPAE is responsible for maintaining updated alumni and donor data to ensure that it is accurate. Also, DPAE keeps track of opt-outs and exclusions to avoid legal issues related to sending unwanted messages.
What is the Click Rate vs. Open Rate?
Open rates are no longer a reliable metric when measuring the success of an email. Clicks and click-through rates (CTR) are much more accurate and provide greater insight into your message’s performance.
What To Avoid
- All alumni lists must be managed by DPAE.
Key Considerations
- DPAE Communications uses Slate as its platform for all alumni and donor/friend email communication from all areas across the university system. DPAE Communications team manages this platform and university partners outside of DPAE will not require training or access.
- Email addresses cannot be provided for direct communication from the college/area/individual alumni or for importing into external systems (i.e.
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