Consider whether to monitor followers, fans, visits to your social media space, tone of posts, response of and interactivity among members of your community.

• Include frequency of posts.
• Outline type of content to be posted.

Checklist for Social Media Accessibility & Compliance
 

For your social media platforms, adhere to these inclusion items and considerations, as relevant.

• Include at least one employee within your department.
• The appropriate University Communications and Marketing account should be an administrator.
  • See subsequent sections of this documentation for correct account information, based on platform.

• Make it clear in the appropriate location, based on the platform, that the respective social media account is the “official [your department]” social media account.
• In addition to information about your department, include a link to the institutional website and the social media directory.
  • Text could read: "For more information about Kent State University, visit www.kent.edu; for a full listing of Kent State social media accounts, visit http://social.kent.edu

Choose higher education, college/university or institution, based on those offered by the respective platform.

• Do not create a duplicate listing.
• Search the platform in which you are interested and evaluate those results.
  • This should help guide you to choose an appropriate naming convention.
• The name should be clearly linked to your particular department or unit rather than to the institution as a whole.