What To Avoid

  • Planning an event without a clear stewardship purpose or audience
  • Generic messaging that doesn’t personalize the donor experience
  • Overloading the agenda with lengthy speeches or unrelated content
  • Overextending budget on aesthetics at the expense of meaningful touchpoints
  • Lack of follow-up: timely, heartfelt follow-up is crucial to closing the stewardship loop
  • Overlap with other major donor communications or events without coordination 
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