Business Workshops
The Ambassador Crawford College of Business and Entrepreneurship (ACCBE) has developed business workshops as part of Kent State University's Lifelong Learning Initiative. Experienced faculty and industry experts designed these business workshops for people who experience knowledge gaps due to the rapid pace of technological and regulatory change. The business workshops are most suited for professionals who want to move into a management position, managers who wish to develop their skills and abilities, and business owners and entrepreneurs who wish to improve their managerial skills.
Our business workshops are 100% online. The workshops are asynchronous, allowing you to study at your own pace. These workshops are created and taught by faculty and industry experts. The goal is to provide you with skills and competencies that you can immediately utilize.
Each workshop includes approximately 15 hours of your instructor’s recordings, presentations, videos, and other media. The assignments will require you to upload documents and recordings. Although the workshops are asynchronous, your instructor will be available for consultation as necessary.
Upon completion, you will receive a digital badge to share with others and let them know you have updated your skill set.
We are constantly adding to our growing content of executive education, so visit our website regularly to learn about newly added workshops.
Workshops
Intermediate
ADVANCED
* Please note that there is some content overlap between The Digital Marketing and Social Media Marketing workshops; we recommend students choose only one. The Digital Marketing workshop within the Digital Transformation series dives deep into detail on all of the pillars that comprise omnichannel digital marketing strategies. The Digital Marketing Social Media workshop builds on the digital marketing workshop, however, each section provides more relevance and discussion on social media strategies, tools, analytics and methodologies.
