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Marketing - Minor

The Marketing minor helps students develop the perspectives and skills necessary to understand consumers and to provide customer satisfaction. In today’s highly competitive business environment, successful managers must have a strong focus on providing customer satisfaction as well as the ability to research consumer needs, wants and desires; understand what these mean in terms of company offerings; and communicate the benefits of their products or services effectively. Students completing the minor should be equipped to bring a marketing orientation to both profit and not-for-profit organizations.

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Program Information

Learning Outcomes

Program Learning Outcomes

Graduates of this minor will be able to:

  1. Demonstrate an understanding of segmentation and target marketing.
  2. Demonstrate an understanding of the consumer decision-making process and its implications for marketers.
  3. Demonstrate an understanding of the wide-ranging importance of marketing to businesses, society and their own lives.
Admissions

Admission Requirements

Admission to a minor is open to students declared in a bachelor’s degree, the A.A.B. or A.A.S. degree or the A.T.S. degree (not Individualized Program major). Students declared only in the A.A. or A.S. degree or the A.T.S. degree in Individualized Program may not declare a minor. Students may not pursue a minor and a major in the same discipline.

  • To declare the minor, students must have a minimum 2.000 overall Kent State University GPA. No Kent State University GPA is required if the student is a first-semester freshman or transfer student admitted in good standing.
Coursework
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Program Requirements

Minor Requirements

Minor Requirements
ECON 22060PRINCIPLES OF MICROECONOMICS (KSS) 3
MKTG 25010PRINCIPLES OF MARKETING 3
MKTG 35035CONSUMER BEHAVIOR 3
Minor Electives, choose from the following:9
ENTR 27056
INTRODUCTION TO ENTREPRENEURSHIP
MKTG 35050
MARKETING RESEARCH
MKTG 35056
SOCIAL MEDIA MARKETING
MKTG 45045
ADVERTISING AND PROMOTION MANAGEMENT
MKTG 45046
PROFESSIONAL SELLING
MKTG 45047
ADVANCED PROFESSIONAL SELLING
MKTG 45060
INTERNATIONAL MARKETING
MKTG 45082
SERVICES MARKETING
MKTG 45091
MARKETING SEMINAR
MKTG 45189
INTERNATIONAL EXPERIENCE IN MARKETING (ELR)
MKTG 45049
SALES FORCE LEADERSHIP
MKTG 45051
DIGITAL MARKETING
Minimum Total Credit Hours:18

Graduation Requirements

Minimum Minor GPA Minimum Overall GPA
2.000 2.000
  • Students may not pursue a minor and major in the same discipline.
  • Students who major in Entrepreneurship and minor in Marketing cannot use ENTR 27056 or MKTG 45046 as Marketing minor electives. Also, if Entrepreneurship majors use MKTG 35056 as an entrepreneurship major elective, it cannot also be used as a Marketing minor elective unless the other 6 credit hours (of the 9 credit hours needed for Marketing minor electives) are different from the Entrepreneurship major.
  • Minimum 6 credit hours in the minor must be upper-division coursework (30000 and 40000 level).
  • Minimum 6 credit hours in the minor must be outside of the course requirements for any major or other minor the student is pursuing.
  • Minimum 50 percent of the total credit hours for the minor must be taken at Kent State (in residence).
Program Delivery
  • Delivery:
    • In person
  • Location:
    • Kent Campus
    • Stark Campus
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