Program Description
Full Description
The Business Analytics graduate certificate provides individuals — especially those without analytics job titles or responsibilities but with the burning desire for the field — the opportunity to familiarize themselves with this ever-growing and versatile discipline. The certificate program also enables these individuals to augment their knowledge base beyond their chosen professions and improve their value to their employers and businesses, or marketability if they choose to change jobs.
The premise of the certificate program is to provide graduates a firm grasp of important analytical techniques and the knowledge of how to best implement, interpret and communicate them in a variety of business contexts. This goal is pursued using a "Three-Foci Model" design that integrates data analysis, information and data management and decision-making and leadership. This model can be summarized as encompassing analytics technologies, techniques and decision-making processes.