From PR to HGTV

Kent State graduate Maddie Scalzi ‘19 puts her public relations skills and eye for design to work in an HGTV reboot of the iconic 2000s series “Design on a Dime.”

Before Pinterest boards and TikTok DIYs, there was “Design on a Dime.” Now, 2019 public relations graduate Maddie Scalzi is bringing the 2000s HGTV show back to life, one DIY and thrifted find at a time.  

2019 public relations graduate Maddie Scalzi headshot

For nearly six years, Scalzi has built a career as an interior design content creator through her brand, Tulips for the Table. When she first started creating content, she balanced her growing platform with full-time work at various media agencies, using the public relations skills she developed at Kent State University.

Scalzi noted that while Kent State has an incredible interior design program, her focus at the time was on strategic communication.

"I majored in public relations, and I think that whether I knew it or not at the time, that was really strategic on my part,” Scalzi told Kent State Today.

In February 2026, Scalzi decided it was time to take Tulips for the Table full time.

Just weeks later, an HGTV casting agent reached out and asked her to submit a casting tape.

After several interviews with producers, the opportunity quickly became a reality. From the time Scalzi was cast to the day production began, she had just five weeks to prepare.

“The show is so iconic, I think anyone who’s a big HGTV fan probably remembers it from the early 2000s,” Scalzi said, “I was really honored and excited that they wanted to work with me.”

The pilot is loosely based on the original “Design on a Dime,” a show known for transforming spaces while working within a limited budget. While the concept remains familiar, Scalzi and the production team reimagined the idea through a different lens.

“The concept is the same, but we kind of get to put our own spin on it and really bring the idea to a 2026 world with the resources we have today,” Scalzi said.

For the episode, Scalzi had a budget of $2,500 to transform a living room, a challenge that played directly into one of her strengths: creating elevated spaces without an elevated price tag.  

“I would say something I personally feel good about is working with a small budget to create a more premium product,” Scalzi said.  

For Scalzi, that meant being intentional about where the money went and finding opportunities to save without sacrificing the overall design.  

“I think it’s just about really being strategic. Like what is actually going to make an impact in these people’s lives and what can we live without?” Scalzi said.  

2019 PR Graduate Maddie Scalzi filming HGTV pilot with carpenter

Although her work now centers on interiors, Scalzi said her Kent State public relations education created a foundation for the opportunities she has today.  

“I actually think that my public relations degree at Kent State really set me up well, not only for this opportunity, but for the opportunities I’ve had in general since graduating,” Scalzi said.  

The foundation became especially valuable as she built a career that requires more than an eye for design.  While Scalzi could teach herself aspects of interior design, she said learning how to communicate effectively was something her public relations education gave her. Creating content, developing a personal brand and appearing on camera all require the ability to communicate with an audience and tell a compelling story.

“I love Kent State, and I’m really appreciative of my professors who just empowered me to not limit myself,” Scalzi said.  

While it's unclear whether the show will be picked up for a full season, Scalzi has a few projects she’d love to conceptualize if she were to be one of the designers on the show.  

“Living rooms are really fun. I also think that children’s bedrooms are so fun to design, you can really do a lot in those spaces,” Scalzi said. “Maybe an adult bedroom as well. I think that everyone deserves to have a really beautiful space to come home to at night. So, if I could make it easier for someone, that would be really exciting.

Learn more about Kent State’s Public Relations program.

POSTED: Tuesday, September 15, 2026 11:36 AM
Updated: Tuesday, September 15, 2026 12:05 PM
WRITTEN BY:
Alanna Dowdy, Flash Communications
PHOTO CREDIT:
Courtesy of Maddie Scalzi