Google Analytics & Looker Studio
Our web team provides robust tools and guidance to help you track, analyze, and visualize your website data effectively.
With the transition to Google Analytics 4 (GA4) and enhanced reporting through Looker Studio, we empower you to make informed decisions that drive engagement and optimize performance across Kent State University’s digital presence.
Google Analytics (GA4)
GA4 offers a new approach to website and app analytics. It shifts from a session-based model to an event-driven approach, providing deeper insights into user interactions.
Key Features of GA4:
- Event-Based Tracking: Understand user behavior at a granular level by tracking clicks, pageviews and custom events.
- Cross-Device Tracking: Seamlessly monitor users across devices and platforms.
- Enhanced Reporting: Explore user journeys with a focus on customer lifecycles and cohorts.
- Privacy-Focused: Built with GDPR compliance and data privacy in mind.
Our GA4 Services Include:
- Setup & Configuration: Ensuring correct implementation of GA4 tracking on your website.
- Custom Event Tracking: Tailoring event tracking to align with your site’s goals.
- Goal and Conversion Tracking: Measure the success of campaigns and key objectives.
Looker Studio
Looker Studio (formerly Data Studio) transforms raw analytics data into beautiful, customizable reports and dashboards. It allows real-time visualization of your GA4 data for more accessible and actionable insights.
Key Features of Looker Studio:
- Interactive Dashboards: Explore data with filters, drill-downs, and real-time visualizations.
- Customizable Reports: Align data reporting with your goals, including KPIs and campaign metrics.
Our Looker Studio Services Include:
- Custom Dashboard Creation: Build tailored dashboards based on your site’s specific needs.
- Automated Reporting: Set up scheduled reports for recurring updates.
- Training & Support: Empower your team to maintain and modify dashboards independently.
Ready to dive into the world of analytics?
Submit a ticket today to request access and get started. Already have access? Attend our Web Best Practices training for hands-on guidance.