Video games are big business with billions of dollars on the line. Every day, data — collected on player bases, consumer reviews and development cycles — informs major decisions. At the end of the Fall 2023 semester, Kent State students presented new research to inform top video game developers like Nintendo, Riot Games, EA Sports and Ubisoft. Emerging Media and Technology majors TJ Laryea, ’26, and Noah Vongratana, ’24, spent the end of their fall semester crunching data on massive multiplayer online games. It’s common for the developers of these games to frequently update and re-rele...