Advertising

Real-world experience holds immense importance in the dynamic landscape of education. At Kent State University, class partnerships serve as vital conduits for students to immerse themselves in practical applications of their learning.

Kent State alumnus Richard Batyko, M.A., ’12, has committed his life and career to making the world, specifically Greater Cleveland, a better place. This year, he and the YMCA of Greater Cleveland (for which he serves as Chief Marketing Officer) are working with Kent State University advertising and public relations seniors in the capstone class, Campaigns in Advertising and Public Relations, to raise awareness about the organization's mission.

A proud Mom (and Kent State employee) shared photos from her daughter's Summer Commencement.

Kent State alumnus Mike Jackson, innovator and marketing communications executive, is joining Kent State’s School of Media and Journalism as a professional-in-residence this spring. He is teaching two classes and will serve as adviser to the student organization Franklin Advertising.

The CCI course Media and Movements explores social movements of our time through storytelling, strategy and advocacy. Fall 2021's seminar, themed “Building a Better World,” required students to select a specific human rights or human dignity issue that impacts their Kent State peers and reimagine a better future based on research. 

Five CCI students recently attended New York City’s Advertising Week, the first time the School of Media and Journalism sent students on a learning experience outside the university since the start of the COVID-19 pandemic.

Alumnus Mike Jackson created 2050 Marketing to help clients to navigate the changing demographics in America as they relate to advertising and brand building. By the year 2050, the minority will be the majority in this country. Jackson wants to guide entrepreneurs through this transition and ensure that these voices are heard from every rung of the ladder.  

Despite hurdles caused by the pandemic, Media and Journalism students produced award winning work in several national and regional contests this past year. Read on for a summary of what they accomplished

For the third year in a row, Kent State students have earned semi-finalist recognition in the national Effie Collegiate Brand Challenge.

Isaac Versaw launched his career in advertising and visual communication design in New York City. At his job at RYOT, an immersive film studio that started by making social impact documentaries, his work is focused on advocacy and action.