Crafting Effective and Persuasive Emails
In this program, participants will learn to craft effective, professional emails using clear, concise messaging. Additionally, the program will prepare participants to write more persuasively to garner stronger open and response rates.
Upon conclusion, participants will have a strong grasp of writing with audience awareness in mind, whether it be for a technical or non-technical audience.
Note that Kent State will request email samples for the facilitator to review to ensure the tailored program focuses on the participant needs in the workplace.
- Understanding Audience and Why it Matters
- Adapting to Audiences
- Writing With Purpose – You Need a Plan
- Seven Tips for Clear, Professional Writing
- Avoiding Prepositional Strings
- Getting Rid of “Empty Boxcars”
- Homophones
- Writing as a Reflection of the Writer…and Organization
- Emails
- Persuasive Writing Etiquette
- Grammarly as a Free Resource to Writers to Detect Tone
- Words NOT to use in Business Writing
- Journalistic Integrity
- Readability Scores
- Delivering Tough Messages
We can tailor this program and deliver it on-site or virtually for your employees and leaders.
Facilitator
Kiersten Troutman
Kiersten Troutman, M.A. is a professionally trained resume writer and member of the National Resume Writers’ Association (NRWA), an author, and business writing consultant for Kent State University.
"Great background for this training."
Michael McCrone, Project Manager, SITE Centers Corp.