Before Mike Jackson, ’78, returned to Kent State University as a professional-in-residence, he worked for renowned brands like General Motors and Coors on advertising campaigns, including Super Bowl ads. Today, he teaches advertising in the School of Media and Journalism and is faculty advisor for the Kent State chapter of American Advertising Federation (AAF). Following Super Bowl LVIII, he provided insight into the advertising winners and losers for 2024.“This year, I felt like almost every brand, even the newcomers, were kind of playing it quote/ unquote — safe — if you will,” said Jackson,...