Building a Stronger Democracy Through Civility

Professor David Silva instructs a class

Each year during election season, an uptick in political content circulates online. David E. Silva, Ph.D., assistant professor in the Schools of Communication Studies and Emerging Media and Technology at Kent State University, is studying online conversations and shedding light on how online civility plays a role in building a stronger democracy.  “I think the heart of what I’m trying to do with my research is to look at how online discussion changes how the public thinks about normal behavior,” Silva said. “And that is played out in a bunch of different ways. When you add the technolo...

Director's Note | Transforming Student Lives Through Scholarships
College of Communication & Information

Director Michael Beam with faculty and students on Commencement Day

I attended the Kent State University summer commencement ceremony this past August and experienced tremendous joy watching the first cohort of new 12-month M.S. in Emerging Media & Technology (EMAT) graduate. This new graduate program replaced our Master of Digital Sciences program that graduated more than 1,000 students in the past decade. The commencement ceremony is always a joyful experience because we celebrate our students’ accomplishments and also see our students leave Kent State to flourish and put their education into practice. Our recent graduates are now working at area compani...

EHHS MVPs Announced

Rachel Cummings and Jay Jonas

Congratulations! to Rachel Cummings, MA, AT, doctoral teaching assistant in Athletic Training and Sports Medicine, and Jay Jonas, Ph.D., ATC, AT, professor and program coordinator of the Athletic Training /Sports Medicine program. Cummings and Jonas teach in the School of Health Sciences, and were recognized as Most Valuable Professors at a recent Kent State field hockey game by student-athletes Victoria Tinghitella and Alex Sacker. Senior members of the Kent State women's field hockey team were asked to nominate their Most Valuable Professor (MVP) who made the largest ...

M.S. in Business Analytics (In-Person)

Unlock the power of data and advance your career with the Master of Science degree in Business Analytics. Our program provides students with the knowledge and skills needed to leverage data analytics to make informed business decisions. With coursework designed to build proficiency in data analysis, data mining and data visualization, graduates are well-prepared to meet the demands of today's data-driven business environment. With our certificate, you'll be prepared to pursue a career in data analytics, business intelligence or consulting.

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Program Information for M.S. in Business Analytics (In-Person)

Program Description

Program Description

Full Description

The Master of Science degree in Business Analytics provides students with a comprehensive knowledge of analytics that balances the technologies, analytical methods and business expertise needed to glean useful information from data to make strategic business decisions. The language of business today is dependent on information and data management, and the emergence of advanced technologies for capturing, preparing and analyzing data provides unprecedented opportunities for those with business analytics expertise that spans all industries and organizations.

Students in the Business Analytics major gain the technical, analytical, communication, decision-making and leadership skills needed to be successful business analysts. The curriculum includes integrative capstone analysis projects, and there is an internship option for additional professional development through the on-site Career Services Office.

Admissions for M.S. in Business Analytics (In-Person)

Admissions

For more information about graduate admissions, visit the graduate admission website. For more information on international admissions, visit the international admission website.

Admission Requirements

  • Bachelor's degree from an accredited college or university1
  • Minimum 3.000 undergraduate GPA on a 4.000-point scale
  • Official transcript(s)
  • Résumé
  • Goal statement
  • Two letters of recommendation
  • English language proficiency - all international students must provide proof of English language proficiency (unless they meet specific exceptions to waive) by earning one of the following:2
    • Minimum 79 TOEFL iBT score
    • Minimum 6.5 IELTS score
    • Minimum 58 PTE score
    • Minimum 110 DET score
1

Students entering the program are expected to have the requisite backgrounds in statistics, mathematics, computers and business required for the program. At a minimum, students should have general knowledge of inferential statistics, adequate general business knowledge, basic knowledge of business information systems and technologies and a solid understanding of algebra and general mathematics with some exposure to calculus. Students may fulfill deficiencies in these prerequisites by taking BA 24056, CIS 24053, MATH 11012, MGMT 24163 or equivalents as applicable. The business analytics program director may consider concurrent enrollment according to the strength of the student’s baccalaureate curriculum and preparedness and the courses proposed to be taken concurrently with the prerequisites.

2

International applicants who do not meet the above test scores may be considered for conditional admission.

Application Deadlines

  • Fall Semester
    • Application deadline: March 15 (international student) and June 15 (domestic student)
  • Spring Semester
    • Application deadline: October 1 (international student) and December 1 (domestic student)

Applications submitted after these deadlines will be considered on a space-available basis.

Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Identify key characteristics of the business problem.
  2. Identify opportunities and constraints of various data analytical frameworks and tools.
  3. Formulate appropriate data analytic techniques to solve the business problem.
  4. Perform necessary data preparation steps (retrieve, clean and manipulate data).
  5. Demonstrate necessary theoretical knowledge and practical skills to implement several data-analytic frameworks using different tools.
  6. Lead and work with teams to frame the business problem.
  7. Convey in writing the outcomes of analytics for stakeholders.
  8. Use visual outcomes of analytics to communicate orally effective messages for stakeholders.

Coursework

On This Page

Program Requirements

Major Requirements

Major Requirements
BA 54038ANALYTICS IN PRACTICE 3
BA 64018QUANTITATIVE MANAGEMENT MODELING 3
BA 64036BUSINESS ANALYTICS 3
BA 64037ADVANCED DATA MINING AND PREDICTIVE ANALYTICS 3
BA 64060FUNDAMENTALS OF MACHINE LEARNING 3
BA 64061ADVANCED MACHINE LEARNING 3
BA 64082DATABASE MANAGEMENT AND DATABASE ANALYTICS 3
Major Electives, choose from the following:6
BA 54050
DATA VISUALIZATION
BA 54052
TEXT ANALYSIS AND NATURAL LANGUAGE PROCESSING
BA 64092
INTERNSHIP IN BUSINESS ANALYTICS
BA 64099
CAPSTONE PROJECT IN BUSINESS ANALYTICS
CIS 54008
MANAGING AGILE DIGITAL TRANSFORMATION PROJECTS
CIS 54041
MANAGING CYBERSECURITY
CIS 54046
HOW TO LEAD AND MANAGE DIGITAL TRANSFORMATION
CIS 64042
GLOBALIZATION AND TECHNOLOGY STRATEGY
CS 54201
ARTIFICIAL INTELLIGENCE
CS 54202
MACHINE LEARNING AND DEEP LEARNING
CS 61002
ALGORITHMS AND PROGRAMMING I
CS 63005
ADVANCED DATABASE SYSTEMS DESIGN
CS 63015
DATA MINING TECHNIQUES
CS 63016
BIG DATA ANALYTICS
CS 63017
BIG DATA MANAGEMENT
CS 63018
PROBABILISTIC DATA MANAGEMENT
CS 64201
ADVANCED ARTIFICIAL INTELLIGENCE
CS 67301
SCIENTIFIC VISUALIZATION
CS 67302
INFORMATION VISUALIZATION
ECON 62054
ECONOMETRICS I
EMAT 60310
CREATIVE CODING FUNDAMENTALS
EMAT 62110
INTERACTIVE DATA
MATH 50015
APPLIED STATISTICS
MATH 50024
COMPUTATIONAL STATISTICS
MATH 50028
STATISTICAL LEARNING
MCLS 50510
INTRODUCTION TO NATURAL LANGUAGE PROCESSING
PSYC 61651
QUANTITATIVE STATISTICAL ANALYSIS I
Culminating Requirement
BA 64092INTERNSHIP IN BUSINESS ANALYTICS 3
or BA 64099 CAPSTONE PROJECT IN BUSINESS ANALYTICS
Minimum Total Credit Hours:30

Graduation Requirements
Minimum Major GPA Minimum Overall GPA
- 3.000
  • No more than one-half of a graduate student’s coursework may be taken in 50000-level courses.
  • Grades below C are not counted toward completion of requirements for the degree.

Program Note

Minimum 30 credit hours required for the degree is the assumption that students do not have any unmet requirements they need to be successful in the program. The business analytics program coordinator may make further determination of a student’s preparedness for the program and what prerequisite courses, if any, may be required.

Program Delivery

Program Delivery

  • Delivery:
    • Fully online
    • In person
  • Location:
    • Kent Campus

Accreditation for M.S. in Business Analytics (In-Person)

Accreditation

AACSB International - The Association to Advance Collegiate Schools of Business

Examples of Possible Careers and Salaries for M.S. in Business Analytics (In-Person)

Chief executives

-10.0%

decline

287,900

number of jobs

$185,950

potential earnings

Data scientists and mathematical science occupations, all other

30.9%

much faster than the average

33,200

number of jobs

$98,230

potential earnings

General and operations managers

5.8%

faster than the average

2,486,400

number of jobs

$103,650

potential earnings

Management analysts

10.7%

much faster than the average

876,300

number of jobs

$87,660

potential earnings

Operations research analysts

24.8%

much faster than the average

105,100

number of jobs

$86,200

potential earnings

Statisticians

34.6%

much faster than the average

42,700

number of jobs

$92,270

potential earnings

Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.

Three-Foci Stem Program

The language of business today is dependent on information and data management. The Kent State University MSBA program provides you with a holistic knowledge of analytics that balances the technologies, analytical and business expertise you need to be able to glean useful information from data and make strategic business decisions.

How long does it take to complete the different degree programs?

  • M.Ed. - This degree requires 30 hours of coursework and is typically completed in 18-24 months
  • M.A. - This degree requires 39 hours of coursework, which includes 6 hours of independent research that culminates in a thesis. The coursework is typically completed in 18-24 months and the research project/thesis takes another 12-18 months to complete. 
  • Ph.D. - This degree requires 120 hours of coursework and is typically completed in 48 months.

Associate Degrees

If you have college credits but have not obtained an official degree, you may be able to leverage those credits and earn an associate degree. This may allow you to complete a degree in less time and earn a credential to assist you in your career before you complete a bachelor’s degree. 

SURE Program Ceremony Highlights the Best of the Best Undergraduate Research

A record number of students participated in the Summer Undergraduate Research Experience during summer 2023.

Students in computer science, fashion, biology, environmental conservation and psychology were among the first-place winners who gave three-minute presentations of their research during the Oct. 23 award ceremony for the Summer Under Graduate Research Experience (SURE). The students represented a record 172 participants who participated in the summer program, an increase of 50 students from the previous year, according to Ann Gosky, director of the Office of Student Research at Kent State. SURE is sponsored by the Division of Research and Economic Development and the Office of the Presid...

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