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Fashion Merchandising - B.S.

Our Bachelor of Science in Fashion Merchandising prepares you for a dynamic career in the fashion industry, with hands-on learning experiences, industry connections and opportunities for internships and study abroad. Enroll now and turn your passion for fashion into a rewarding career

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School of Fashion
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Bachelor of Science Degree in Fashion Merchandising

Fashion Your Future

The Fashion Merchandising major is a Bachelor of Science (B.S.) degree. It gives you an in-depth understanding in the business side of fashion. By the time you graduate, you will have the work-ready skills and knowledge needed for a variety of roles in the industry.

During the course you'll learn about:

  • Fashion theory
  • Retail operations
  • Management and buying
  • Fashion forecasting and promotion
  • Merchandising for manufacturing
  • Development and marketing of products

Program Information for Fashion Merchandising - B.S.

Program Description

Program Description

Full Description

The Bachelor of Science degree in Fashion Merchandising allows for students to acquire a thorough background in the business aspects of the fashion industry, whereby they develop competencies in fashion theory, retail operations, management and buying, fashion forecasting and promotion, the merchandising for apparel manufacturing and the development and marketing of fashion goods.

Students participate in a study abroad/away experience, which includes opportunities to study for a semester in New York City; Florence, Italy; and Paris, France, as well as through collaborative partnership programs with universities in Hong Kong, South Korea and London.

Students in the Fashion Merchandising major must declare a minor at Kent State.

In addition, students in the Fashion Merchandising major have the opportunity to enroll in the combined degree program with the Master of Business Administration degree. The combined B.S./M.B.A. degree program allows high-achieving undergraduate students early admission into graduate school. Students enrolled in the combined degree program complete a maximum of 9 credit hours of graduate-level coursework for the M.B.A. degree during their senior year. This allows a student to accelerate their completion of the M.B.A degree after being awarded their undergraduate degree. Students complete a minimum of 150 credit hours (120 representing the B.S. degree in Fashion Merchandising and at least an additional 30 representing the M.B.A. degree). To be eligible for the combined degree program, students must first complete a minimum of 90 credit hours in the Fashion Merchandising major with at least a 3.300 overall grade point average. Upon achieving these requirements, students submit an admissions application to the M.B.A. program by the set application deadline. Students need to satisfy all requirements for the graduate admissions application.

Students in the Fashion Merchandising major can also pursue the B.S. Fashion Merchandising to Juris Doctor (JD) 3+3 degree pathway through Kent State University’s partnership with three Northeast Ohio law schools (Case Western Reserve University School of Law, Cleveland State University College of Law and the University of Akron School of Law). Interested students follow a three-year set degree plan and work closely with Kent State University’s Pre-Law Center. During the first three years, students complete almost all their general education and major requirements. During year four, students begin their first year of law school courses. Upon successful completion of the first year of law school courses, these credit hours are transferred back to Kent State University to complete the bachelor’s degree. After graduating, students complete their last two years of law school to earn their Juris Doctor.

Admissions for Fashion Merchandising - B.S.

Admissions

Admission Requirements

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.

Admission to the Fashion Merchandising major is selective.

First-Year Students: Prospective applicants must have a minimum 3.000 overall GPA (on a 4.000 scale)(starting with the fall 2026 admission term, a minimum 2.750 overall GPA is required).

Transfer Students: Prospective applicants must have a minimum 2.750 overall GPA based on minimum 24 credit hours of college-level coursework at an accredited institution. Those students meeting this GPA requirement but with fewer than 24 credit hours will be evaluated as new freshmen.

Students who do not meet the criteria for admission to the Fashion Merchandising major may be eligible for admission to the Pre-Fashion Design and Merchandising non-degree major. Starting with the fall 2026 admission term, students who do not meet the criteria for admission to the Fashion Merchandising major will be admitted to the Exploratory Program in University College.

In addition, students who do not meet the admission criteria may initiate the process for declaring the B.S. degree in Fashion Merchandising after completing minimum 12 credit hours of non-developmental coursework at Kent State University and earning a minimum 2.750 overall GPA.

International Students: All international students must provide proof of proficiency of the English language (unless they meet specific exceptions) through the submission of an English language proficiency test score or by completing English language classes at Kent State’s English as a Second Language Center before entering their program. For more information, visit the admissions website for international students.

Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Explain the components and processes of the fashion industry, fashion markets, fashion products and services to meet consumer needs.
  2. Integrate knowledge of the fashion industry into real world scenarios through a variety of reflective, industry-focused experiential learning opportunities.
  3. Apply critical thinking skills to various segments of the fashion value chain in forming strategic business decisions.
  4. Apply research practices and systematic analyses to solve problems within the fashion industry.
  5. Demonstrate professionalism and communication skills required within the fashion industry through visual, oral and written forms.

Coursework

Program Requirements

Major Requirements

Major Requirements (courses count in major GPA)
FDM 10010FASHION FUNDAMENTALS 3
FDM 10023FASHION VISUALS 1
FDM 10024FASHION VISUALS LABORATORY 2
FDM 10033FASHION FABRICS 1
FDM 10034FASHION FABRICS LABORATORY 2
FDM 10043SUSTAINABLE FASHION THINKING 1
FDM 10044SUSTAINABLE FASHION THINKING LABORATORY 2
FDM 10053INTRODUCTION TO FASHION TECHNOLOGY 1
FDM 10054INTRODUCTION TO FASHION TECHNOLOGY LABORATORY 2
FDM 20030FASHION APPAREL ANALYSIS 3
FDM 20263FASHION RETAIL INDUSTRY 3
FDM 25011FASHION BRANDING 3
FDM 30083PROFESSIONAL SEMINAR 3
FDM 30260PRODUCT DEVELOPMENT IN THE FASHION INDUSTRY 3
FDM 30262FASHION MERCHANDISE PLANNING AND BUYING 3
FDM 30270TRENDS AND PREDICTIVE ANALYTICS IN FASHION 3
FDM 40262DATA-BASED DECISION-MAKING IN FASHION RETAILING 3
FDM 40270FASHION INDUSTRY RESEARCH METHODS (WIC) 13
FDM 40280GLOBAL FASHION VALUE CHAIN 3
FDM 40299APPLIED PRINCIPLES IN FASHION MERCHANDISING (ELR) 3
FDM 45192INTERNSHIP IN FASHION MERCHANDISING (ELR) 3
Fashion Study Away Requirement 2
Additional Major Electives, choose from the following: 39
Additional Requirements (courses do not count in major GPA)
ECON 22060PRINCIPLES OF MICROECONOMICS (KSS) 3
MATH 10041INTRODUCTORY STATISTICS (KMCR) 4
MKTG 25010PRINCIPLES OF MARKETING 3
UC 10001FLASHES 101 1
Kent Core Composition6
Kent Core Humanities and Fine Arts (minimum one course from each)9
Kent Core Social Sciences (must be from two disciplines)3
Kent Core Basic Sciences (must include one laboratory)6-7
Kent Core Additional6
Minor Requirement and General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours) 419
Minimum Total Credit Hours:120
1

A minimum C grade must be earned to fulfill the writing-intensive requirement.

2

Students are required to participate in a study away opportunity. Students must have a minimum 2.500 overall GPA to participate in this study away requirement. Choose from the following: FDM 35070; FDM 35080; FDM 35089; FDM 35589; FDM 35689; FDM 35789; FDM 35889; FDM 35989; FDM 36589; FDM 45392; FDM 45589; FDM 45590; FDM 45689; OGE 10095.

3

Maximum 6 credit hours of FDM 45093 can be used as an Additional Major Elective. Maximum 6 credit hours from each non-Fashion Design and Merchandising (FDM) subject area can be used as an Additional Major Elective.

4

Students are required to declare and complete a minor as part of the fashion merchandising program. Students may select any minor available at Kent State, but it should be aligned with the student's overall educational and career goals. Number of credit hours depends on the minor selected.

Graduation Requirements

Minimum Major GPA Minimum Overall GPA
2.500 2.500
  • Participation in a study abroad/away experience
  • Minimum 2.500 overall GPA required for study away
  • Minimum 2.500 overall GPA required for internship
  • Students must declare and graduate with a minor to earn the B.S. degree in Fashion Merchandising.
Roadmap

Roadmap

Roadmap

This roadmap is a recommended semester-by-semester plan of study for this program. Students will work with their advisor to develop a sequence based on their academic goals and history. Courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid
Semester OneCredits
FDM 10010 FASHION FUNDAMENTALS 3
FDM 10023 FASHION VISUALS 1
FDM 10024 FASHION VISUALS LABORATORY 2
FDM 10043 SUSTAINABLE FASHION THINKING 1
FDM 10044 SUSTAINABLE FASHION THINKING LABORATORY 2
UC 10001 FLASHES 101 1
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Two
FDM 10053 INTRODUCTION TO FASHION TECHNOLOGY 1
FDM 10054 INTRODUCTION TO FASHION TECHNOLOGY LABORATORY 2
MATH 10041 INTRODUCTORY STATISTICS (KMCR) 4
Kent Core Requirement 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours16
Semester Three
ECON 22060 PRINCIPLES OF MICROECONOMICS (KSS) 3
!FDM 10033 FASHION FABRICS 1
!FDM 10034 FASHION FABRICS LABORATORY 2
FDM 20263 FASHION RETAIL INDUSTRY 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours15
Semester Four
!FDM 20030 FASHION APPAREL ANALYSIS 3
FDM 25011 FASHION BRANDING 3
MKTG 25010 PRINCIPLES OF MARKETING 3
Kent Core Requirement 3
Kent Core Requirement 3
 Credit Hours15
Semester Five
FDM 30083 PROFESSIONAL SEMINAR 3
FDM 30262 FASHION MERCHANDISE PLANNING AND BUYING 3
FDM 30270 TRENDS AND PREDICTIVE ANALYTICS IN FASHION 3
Kent Core Requirement 3
Minor Requirement and/or General Elective 3
 Credit Hours15
Semester Six
FDM 30260 PRODUCT DEVELOPMENT IN THE FASHION INDUSTRY 3
Additional Major Electives 6
Minor Requirements and/or General Electives 6
 Credit Hours15
Third Summer Term
FDM 45192 INTERNSHIP IN FASHION MERCHANDISING (ELR) 3
 Credit Hours3
Semester Seven
FDM 40262 DATA-BASED DECISION-MAKING IN FASHION RETAILING 3
FDM 40270 FASHION INDUSTRY RESEARCH METHODS (WIC) 3
Additional Major Elective 3
Minor Requirement and/or General Elective 3
 Credit Hours12
Semester Eight
FDM 40280 GLOBAL FASHION VALUE CHAIN 3
!FDM 40299 APPLIED PRINCIPLES IN FASHION MERCHANDISING (ELR) 3
Minor Requirements and/or General Electives 7
 Credit Hours13
 Minimum Total Credit Hours:120

Program Delivery

Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Examples of Possible Careers and Salaries for Fashion Merchandising - B.S.

The Fashion Merchandising major gives you an in-depth understanding in the business side of fashion. By the time you graduate, you will have the work-ready skills and knowledge needed for a variety of roles in the industry.

Buyers and purchasing agents

-8.8%

decline

449,300

number of jobs

$66,690

potential earnings

Sales representatives, wholesale and manufacturing, except technical and scientific products

0.9%

little or no change

1,399,700

number of jobs

$62,070

potential earnings

Additional Careers
  • Supply chain manager
  • Inventory planner
  • Merchant
  • Sourcing
  • Product development
  • Public relations
  • Social media
  • E-commerce specialist
  • Visual merchandiser
  • Merchandise analyst
  • Allocation analyst
  • Supply chain management
  • Creative director
  • Event planner
  • Stylist
  • Logistics
  • Retail management
  • Marketing (mall & shopping centers)
  • Trend forecasters
  • Museum
  • Procurement (buyer & planner) - government, health, entertainment, non-profit, fashion media, editorial
Notice: Career Information Source
* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics' Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.