Content

Ensure all content complies with the following policies:

• General Copyright Policy
• Administrative Copyright Policy
• Copyright-Protected Works
• Web-Publishing Policy

By embedding or linking to forms on www.kent.edu, users agree to comply with the Web Form Operating Procedure outlined in Policy 9-01.3. This ensures all forms meet accessibility and functionality requirements.

• Form Instructions

To effectively engage prospective and current students, all academic unit websites must include:

• Standard Call-to-Actions (CTAs): Follow the required order for CTAs to ensure clarity and usability.
• Primary Navigation: Maintain consistency with Kent State’s global navigation standards.
• Program Pages: Use the Catalog API for transitioning academic program pages.

Create content that is engaging and easy to read by following these principles:

• Brevity: Use no more than half the text required for print materials.
• Scannability: Break text into short paragraphs with headings and subheadings.
• Clarity: Use meaningful headings, avoid jargon, and link to additional resources for detailed information.

Consistent and accurate grammar is essential for credibility. Use the following resources:

• Associated Press (AP) Stylebook for grammar and style.
• Webster’s New World College Dictionary for definitions and usage.

If you need help, contact University Communications and Marketing at 330-672-2727 or email info@kent.edu.

• Web Editor Reference Guide

Conduct an annual review of your website to ensure:

• Information is up-to-date.
• No spelling or grammar errors are present.
• Broken links are repaired using Siteimprove.

Contact the Web Team for assistance with Siteimprove.

Every homepage must feature either a hero image or a video below the Kent State banner.

For guidelines, see Images, Graphics and Video

To ensure a polished and professional appearance, utilize the pre-designed elements available in Kent State’s Elements Library. These elements are optimized for both functionality and visual appeal.

• Elements Library

Optimize your website for search visibility by following these steps:

• Use clear and descriptive page titles.
• Incorporate keywords naturally within headings and body text.
• Use Kent State’s SEO Guide for detailed instructions.